4 Cornerstones to Effective Online Marketing

I work a lot with small business owners that have a storefront. They’re finding themselves in the uncomfortable situation where online business is now becoming the norm. The Main Street brick-and-mortar is finding it difficult to compete since they are behind the eight ball in terms of marketing online.

I also hear a lot of the frustration about marketing online from both local business owners and online business owners because they don’t understand how it can work for them. It turns out many of them don’t have the necessary tools set up so they can market effectively to drive business and compete online.

There are some must-have tools that you will need to make it work. So let’s talk about the four cornerstones to effective online marketing.

4 Cornerstones to Effective Online Marketing - ConnectingLocalBusiness.com

4 Cornerstones to Effective Online Marketing


Every business needs to start with the website. This is the fundamental beginning to any type of online marketing, contact, and sales. All business on the Internet will circle around your website. Your website needs to be SEO friendly as well as mobile friendly for the best results.


Many people disagree about the fact that a blog connected to your website is a critical cornerstone of online business. But what a blog does is allow you to create fresh content on a daily or weekly basis that is speaking directly to your target market. It allows you to then share that information. Plus it acts as a catalyst for the search engines, if your SEO is done properly. They want fresh content continually!

Social Media

Social media is an extension of our website and the conversations we have with our target market. You can take fresh content that you have shared on your website and blog then share it to your social media channels. You can converse easily with people and potential customers. You get to know them and they get to know who you are both as a business and personally.

Email List

A critical component in the cornerstones is your list. An email list allows you to speak directly to those that are interested in your business and that want to know what’s going on on a daily or weekly basis. You can teach, inform and drive sales easily through your email list because people already trust you and want to know what’s new and exciting.

THe Cycles of the 4 Cornerstones to Effective Online Marketing - ConnectingLocaBusiness.com

These four cornerstones work together to help you create a solid and effective marketing plan. One should not work without the other. They are in fact like a circle.

The website drives the marketing list. The blog helps to drive social media. Social media points back to the website to continually fill the email list.

So if you don’t know where to start, I can help. We can start with a plan to get these for cornerstone stones in place and start driving your online marketing. Let’s talk today to get your business on track!

10 Tips for Marketing Your Business with Facebook Pages

As a small business owner, chances are you are always looking for ways to develop and market your business. That is just what we are supposed to do! Facebook is a huge opportunity for business marketing today, as long as you do it smartly.

With over 1.3 billion active users and over 48% logging in on a daily basis, learning as much about this social tool is smart. Facebook makes it easy to target your demographic audience with your business page.

I already shared with you part 1 of this series about marketing your business using your Facebook Profile. Today, I want to move into a business page and share with you some tips for marketing there.

10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

1. Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it. Include a Call to Action if you can do it briefly.

3. Add a Call to Action

Use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action help build your fan base and create alternative ways to market to those fans.

4. Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page. (Another Call to Action!)

7. Add the ability for customers to rate your business

Showing off your great reviews and star ratings is a great tool to help build your business.

8. Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Vary the times and track what works best for you as far as engagement.

9. Do not post only ads on your page

Your main reason for creating the page is to increase your business. An advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as a few ads sprinkled in. But most importantly, give them Value!

10. Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt by directing them to your website or email list.

These tips for Marketing Your Business with Facebook Pages should surely help increase your traffic and, most importantly, your conversions.

How to Deal With Writers Block When Blogging for Business

Writing on a daily basis can be tough. Especially when your profession and income come from writing. Some people say they get mentally blocked and cannot write a word. Then the more frustrated you get, the less you can focus and produce the content you need.

Do you get writer’s block? For bloggers that phrase has been renamed Blogger’s Block. Maybe you have experienced it off and on. Perhaps it has kept you from publishing posts and creating content, even though you were on a strict deadline.

If that has happened to you, you may be interested to know that a lot of authors don’t believe that writers block really exists.

“All writing is difficult. The most you can hope for is a day when it goes reasonably easily. Plumbers don’t get plumber’s block, and doctors don’t get doctor’s block; why should writers be the only profession that gives a special name to the difficulty of working, and then expect sympathy for it?”
Philip Pullman

Respected authors Terry Pratchett, Barbara Kingsolver, Dylan Thomas, Stephen King and Ernest Hemingway all agree. They have all stated at one time or another that writer’s block really doesn’t exist. Not only that, but the thought of writer’s block can be overcome.

How to Deal With Writers Block When Blogging for Business

How to Deal With Writers Block When Blogging for Business

Use the following tips that have been proven to jump-start a befuddled mind the next time you can’t put a thought together for your blog posts.

• Review old blog posts for ideas.

• Expand a past article for more clarity and different keywords.

• Review a book or article that you read and expand on the ideas.

• Type “your niche tips” into the YouTube search engine. Replace the words “your niche” with the name of the market you are in. Watch videos for inspiration.

• Turn any videos you have created into posts.

• Check out the nearest magazine rack for inspiration, browsing magazines in your niche.

• Just start writing. Take your pen in hand, or start clacking the keys. Don’t worry about what you are writing. Just write anything and everything that comes to mind. Do this for at least 30 minutes.

• Visit your favorite websites, those that inspire you.

• Hit the library, or your personal bookshelf. Physical books are sometimes overlooked as sources of writing inspiration.

• Make a Top 10 post revealing resources, books, tips or strategies relevant to your industry.

• Keep a notepad with you at all times. You never know when inspiration will strike. Using this strategy, you can always whip out your handy notepad when the ideas just won’t come.

• Browse through your readers’ comments.

• Send an email to your list. Ask them exactly what they want you to write about.

• Read today’s headlines at News.Google.com. Hijack a current news story that you can link to your products, services or niche.

• Cheat. See what others are writing about in your market. Expand on their idea.

If you are feeling a bit blocked on what to write for your business blog or even a book you are writing, try working through it using some of these tips. It should help open those brain cells and get some ideas flowing through.