10 Tips for Marketing Your Business with Facebook Pages

As a small business owner, chances are you are always looking for ways to develop and market your business. That is just what we are supposed to do! Facebook is a huge opportunity for business marketing today, as long as you do it smartly.

With over 1.3 billion active users and over 48% logging in on a daily basis, learning as much about this social tool is smart. Facebook makes it easy to target your demographic audience with your business page.

I already shared with you part 1 of this series about marketing your business using your Facebook Profile. Today, I want to move into a business page and share with you some tips for marketing there.

10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

1. Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it. Include a Call to Action if you can do it briefly.

3. Add a Call to Action

Use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action help build your fan base and create alternative ways to market to those fans.

4. Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page. (Another Call to Action!)

7. Add the ability for customers to rate your business

Showing off your great reviews and star ratings is a great tool to help build your business.

8. Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Vary the times and track what works best for you as far as engagement.

9. Do not post only ads on your page

Your main reason for creating the page is to increase your business. An advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as a few ads sprinkled in. But most importantly, give them Value!

10. Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt by directing them to your website or email list.

These tips for Marketing Your Business with Facebook Pages should surely help increase your traffic and, most importantly, your conversions.

How to Deal With Writers Block When Blogging for Business

Writing on a daily basis can be tough. Especially when your profession and income come from writing. Some people say they get mentally blocked and cannot write a word. Then the more frustrated you get, the less you can focus and produce the content you need.

Do you get writer’s block? For bloggers that phrase has been renamed Blogger’s Block. Maybe you have experienced it off and on. Perhaps it has kept you from publishing posts and creating content, even though you were on a strict deadline.

If that has happened to you, you may be interested to know that a lot of authors don’t believe that writers block really exists.

“All writing is difficult. The most you can hope for is a day when it goes reasonably easily. Plumbers don’t get plumber’s block, and doctors don’t get doctor’s block; why should writers be the only profession that gives a special name to the difficulty of working, and then expect sympathy for it?”
Philip Pullman

Respected authors Terry Pratchett, Barbara Kingsolver, Dylan Thomas, Stephen King and Ernest Hemingway all agree. They have all stated at one time or another that writer’s block really doesn’t exist. Not only that, but the thought of writer’s block can be overcome.

How to Deal With Writers Block When Blogging for Business

How to Deal With Writers Block When Blogging for Business

Use the following tips that have been proven to jump-start a befuddled mind the next time you can’t put a thought together for your blog posts.

• Review old blog posts for ideas.

• Expand a past article for more clarity and different keywords.

• Review a book or article that you read and expand on the ideas.

• Type “your niche tips” into the YouTube search engine. Replace the words “your niche” with the name of the market you are in. Watch videos for inspiration.

• Turn any videos you have created into posts.

• Check out the nearest magazine rack for inspiration, browsing magazines in your niche.

• Just start writing. Take your pen in hand, or start clacking the keys. Don’t worry about what you are writing. Just write anything and everything that comes to mind. Do this for at least 30 minutes.

• Visit your favorite websites, those that inspire you.

• Hit the library, or your personal bookshelf. Physical books are sometimes overlooked as sources of writing inspiration.

• Make a Top 10 post revealing resources, books, tips or strategies relevant to your industry.

• Keep a notepad with you at all times. You never know when inspiration will strike. Using this strategy, you can always whip out your handy notepad when the ideas just won’t come.

• Browse through your readers’ comments.

• Send an email to your list. Ask them exactly what they want you to write about.

• Read today’s headlines at News.Google.com. Hijack a current news story that you can link to your products, services or niche.

• Cheat. See what others are writing about in your market. Expand on their idea.

If you are feeling a bit blocked on what to write for your business blog or even a book you are writing, try working through it using some of these tips. It should help open those brain cells and get some ideas flowing through.

10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

In any start up or established business, marketing your business is an important part of sales and development. So many of my clients ask about how to effectively market on Facebook since it is a huge opportunity to share information on your business.

Let’s start from the basics and in a series of posts, we will learn a ton about Facebook. Plus, my report on how to create Facebook ads will be published soon too. Keep your eyes peeled for that!

10 Tips for Marketing Your Business through Your Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

10 Tips for Marketing Your Business through Your Facebook Profile

1. Let your friends know about your business

Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.

2. Grow your friends

When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

3. Set each post for Friends or Public

Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows.

When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

5. Personal posts can connect to your business.

Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

6. Create posts to your personal profile that are solely ads for your business.

This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

7. Make sure they know how to contact you

Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website. Better yet. Direct them to your business Facebook Page.

8. Always include a “Call to Action.”

Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively.

A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

10. Share your successes

Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business. Also don’t forget any other bushiness events like sitting on charitable boards, networking events, etc.

11. A Bonus Tip – Link your business Facebook page to your “Works At” area

This is a direct link to your page that can encourage more follows for your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile. Just do not run all of your marketing through it. That is for your business page.

I hope these 10 11 Tips for Marketing Your Business through Your Facebook Profile will help your business. Stay tuned for more!