How to Deal With Writers Block When Blogging for Business

Writing on a daily basis can be tough. Especially when your profession and income come from writing. Some people say they get mentally blocked and cannot write a word. Then the more frustrated you get, the less you can focus and produce the content you need.

Do you get writer’s block? For bloggers that phrase has been renamed Blogger’s Block. Maybe you have experienced it off and on. Perhaps it has kept you from publishing posts and creating content, even though you were on a strict deadline.

If that has happened to you, you may be interested to know that a lot of authors don’t believe that writers block really exists.

“All writing is difficult. The most you can hope for is a day when it goes reasonably easily. Plumbers don’t get plumber’s block, and doctors don’t get doctor’s block; why should writers be the only profession that gives a special name to the difficulty of working, and then expect sympathy for it?”
Philip Pullman

Respected authors Terry Pratchett, Barbara Kingsolver, Dylan Thomas, Stephen King and Ernest Hemingway all agree. They have all stated at one time or another that writer’s block really doesn’t exist. Not only that, but the thought of writer’s block can be overcome.

How to Deal With Writers Block When Blogging for Business

How to Deal With Writers Block When Blogging for Business

Use the following tips that have been proven to jump-start a befuddled mind the next time you can’t put a thought together for your blog posts.

• Review old blog posts for ideas.

• Expand a past article for more clarity and different keywords.

• Review a book or article that you read and expand on the ideas.

• Type “your niche tips” into the YouTube search engine. Replace the words “your niche” with the name of the market you are in. Watch videos for inspiration.

• Turn any videos you have created into posts.

• Check out the nearest magazine rack for inspiration, browsing magazines in your niche.

• Just start writing. Take your pen in hand, or start clacking the keys. Don’t worry about what you are writing. Just write anything and everything that comes to mind. Do this for at least 30 minutes.

• Visit your favorite websites, those that inspire you.

• Hit the library, or your personal bookshelf. Physical books are sometimes overlooked as sources of writing inspiration.

• Make a Top 10 post revealing resources, books, tips or strategies relevant to your industry.

• Keep a notepad with you at all times. You never know when inspiration will strike. Using this strategy, you can always whip out your handy notepad when the ideas just won’t come.

• Browse through your readers’ comments.

• Send an email to your list. Ask them exactly what they want you to write about.

• Read today’s headlines at News.Google.com. Hijack a current news story that you can link to your products, services or niche.

• Cheat. See what others are writing about in your market. Expand on their idea.

If you are feeling a bit blocked on what to write for your business blog or even a book you are writing, try working through it using some of these tips. It should help open those brain cells and get some ideas flowing through.

10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

In any start up or established business, marketing your business is an important part of sales and development. So many of my clients ask about how to effectively market on Facebook since it is a huge opportunity to share information on your business.

Let’s start from the basics and in a series of posts, we will learn a ton about Facebook. Plus, my report on how to create Facebook ads will be published soon too. Keep your eyes peeled for that!

10 Tips for Marketing Your Business through Your Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

10 Tips for Marketing Your Business through Your Facebook Profile

1. Let your friends know about your business

Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.

2. Grow your friends

When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

3. Set each post for Friends or Public

Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows.

When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

5. Personal posts can connect to your business.

Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

6. Create posts to your personal profile that are solely ads for your business.

This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

7. Make sure they know how to contact you

Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website. Better yet. Direct them to your business Facebook Page.

8. Always include a “Call to Action.”

Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively.

A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

10. Share your successes

Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business. Also don’t forget any other bushiness events like sitting on charitable boards, networking events, etc.

11. A Bonus Tip – Link your business Facebook page to your “Works At” area

This is a direct link to your page that can encourage more follows for your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile. Just do not run all of your marketing through it. That is for your business page.

I hope these 10 11 Tips for Marketing Your Business through Your Facebook Profile will help your business. Stay tuned for more!

Why You Need a Keyword Tracking System

If you’re like most businesses developing your online brand and website is an important factor to building your business. The change from strictly local to online has been steadily increasing over the past 15 years and we have really seen a remarkable change over just the past five years. It is only going to continue to grow as technology changes.

This leaves a lot of local businesses in a vulnerable position. How to compete and still be a player in the local market but yet reach outside of your market area and be effective with sales promotion is something business owners continue to juggle.

That’s one of the reasons why I love to work with local merchants and share with them the knowledge of growing your business online.

One of the things we’ve been learning in these posts is about search engine optimization and how it can work for your small business website. I encourage you to go back through and read some of the posts on this subject.

Why You Need a Keyword Tracking System

Search engine optimization talks a lot about and uses keywords. Optimizing your keywords is an important factor for SEO.

One of the things we find with keywords is that there are multiple keywords and key phrases that fit for our business. Keeping track of those keywords with a stsyem can help you with the optimization of your site.

So what do I mean by keyword tracking system?

This is basically a spreadsheet for some type of a system that you set up to keep track of the keywords you want to use, where they are being used, how, and when they are used. Don’t forget seasonal keywords as well.

The reason we want to track our keywords is twofold.

First it is just so that we don’t have to research every single time we write a post or do social media post. This gives us the ability to put them all into a spreadsheet so they are easily accessible.

Second reason is so we don’t over utilize The same keyword or key phrase over and over again.

For instance, if we sell women’s accessories, we don’t want to use the keyword “women’s accessories” over and over again in our copy. Why?

For one, the keyword women’s accessories is a highly competitive and you would have a tough time competing in a saturated market.

Plus, being repetitive is not necessarily going to bring more traffic. You need to branch out into higher more in depth detailed keywords. This could be keywords such as monogram necklace, buffalo plaid scarf, etc.

Why You Need a Keyword Tracking System

On our spreadsheet we can use columns simply that show the keywords we want to use; a column for where it’s used, for instance in a blog post, title page, social media. Also a column for when it was used, and maybe a column for when that page was updated. That way we are on top of keeping our pages fresh too.

By using a simple sheet like this you will not be over utilizing the same keywords plus you can keep track of how you’re using those keywords.

I think we should also add a column to see how well it’s working. Do you get more clicks on a specific keyword?

A simple tool like this will help you develop your Keyword system and manage them for an easier utilization on your website and social media.

Do you have questions about how to make this work and your business? Give me a call and let’s chat, either in your office or on the phone.