If you have a website, whether it be business-related or a personal blog, you need to be aware of some changes that may be occurring in the next year or so. On the horizon are potential new laws, especially in California, that will require everyone the ability to access your… Continue Reading 5 Tips for Website Accessibility
People often ask me about keywords and how to use them in their business. After all, they are helpful and rather important for SEO and the visitor to your website or social media too! It’s important to understand the use of this invaluable tool and apply it properly to your… Continue Reading Quick Tip for Finding Keywords for Your Business
There are so many components in digital marketing today. It can get very confusing. I’m sure you’ve heard a buzzword and didn’t know what it meant, if it was important, or what. I want to discuss one of those buzzy words with you today. Inbound marketing. What is that and… Continue Reading Inbound Marketing Ideas for Small Business
Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where… Continue Reading How To Find What Your Audience Wants Through Email Marketing
Content is everything when it comes to the online world. Whether you are blogging, using social media, selling products, shopping, or just hanging out, content is critical. As a business owner, content is crucial for site enhancement, traffic, and conversions. Let’s look at six types of content you should be… Continue Reading 6 Types of Content Your Website Needs
I just finished doing a Facebook Live (follow me!) about email marketing and how important it is for our business. Regardless of the type of business you are in, I truly believe you need to build your email list! It is the secret to engaging your followers and customers and… Continue Reading How to Build Anticipation and Open Rates in Your Marketing Emails