What is Content Marketing and Why is it Important for Your Business

I work a lot with small business owners and many of them have storefront operations. A lot of the owners understand they need to also be on the Internet because that is where business is heading. But there’s also a disconnect between just having a presence, like a simple website, and actually marketing that website for traffic.

I focus a lot on trying to teach the small business owners through seminars and one on one meetings how content marketing and social media marketing is a necessity today for building traffic. Plus, I share the tools, or even assist them directly, in the marketing aspect.

What is Content Marketing and Why is it Important for Your Business

What is Content Marketing and Why is it Important for Your Business

Understanding what content marketing can do for you is an important aspect of being able to develop content that your customers and clients want and need. Content marketing is more than just putting out articles. It is a way of speaking to those wants and needs by answering the questions your potential audience has about your type of business. It’s a way to develop and curate information that people are searching for on the internet.

Utilizing unique, custom content in effective and consistent means will help keep your website fresh and up-to-date. It will speak to your audience directly and also increase your traffic because of the search results from organic inquiries.

You have to research what your customers and clients are looking for on the Internet and be able to answer the questions through your content.

For instance, if someone is searching for “how to make an apple pie”, and your business is related to cooking, home goods, lifestyle, or/and recipes, hopefully you have content there regarding “how to make an apple pie”. The same would go for a search regarding “best apple pie recipe” and so on.

This content can be in images with additional text, in video with accompanying text, and recipe form.

Now, granted, you cannot answer every query that could bring someone to your website. But you could certainly start consistently adding new content to your website by researching the keywords and queries of organic searches having to do with your business and market. Then share that content throughout social media, email marketing, and other avenues to help improve your traffic.

This is content marketing in it’s raw form. It can be much more in depth than that but even if you just start with this method two to three times a week, you will start to see improvement in the traffic to your business side. It’s up to you from there to convert that traffic into sales.

Need help with your content? Drop me a line and together we can target your needs.

3 Quick Tips for Effective Business Blogging

With the amount of websites on the Internet today it’s critical for small businesses to really understand how the search engines work and how to maximize your efforts for your website to be found and utilized by current and potential new customers. As we know, business today is shifting from brick-and-mortar to a combination of both storefront and internet sales. In fact, there is huge business opportunity yet to be developed on the Internet and most businesses understand the internet is a hot place to be for improving sales and interaction.

Developing your website is important for a small business as that is the way you can generate more page views, which can convert into sales and income for your business. It’s a well-known fact, if you read the Google Webmaster tools website, that fresh content is a huge influence on the value a website is given in the search engine rankings. So if you’re looking for ways to generate interest on your website, one of the best ways to do that is through fresh content using a business blog.

Developing a blog can take time and effort, but that doesn’t mean it’s difficult to do. Here are three tips that will help you develop the content you need for your business blogging.

3 Quick Tips for Effective Business Blogging

3 Quick Tips for Effective Business Blogging | connectinglocalbusiness.com

1) Start with a plan
Understand that what you need to write about and include in your business blog has to revolve around what your business offers. If you are a realtor, for instance, you could write about how to stage your home, home updates that buyers are looking for, what colors work best for fast sales and similar features like that. So planning your articles will ensure that you keep on topic and give the consumer what they are looking for in terms of valuable information.

2) Make sure that you include some sort of call to action in each post
People need to be lead and told what you want them to do. If you would like them to sign up for your email list then ask them to do that at the end of the article or post. If you want them to follow you on social media then include the links at the bottom of the post. If you want them to refer you, etc.

3) Make sure that you are offering fresh content on a consistent basis

Writing once or twice a month or a week are perfectly acceptable. However, if you write something today and then not write again for another two months, that could be an issue with the way the search engines rank your site.

So to make an impact with your website and increase those rankings think about adding a blog to your site and start adding valuable content your readers customers and clients are looking for. It will show your expertise in the area by offering valued content as well as making an impact on the search engines and, hopefully, your traffic on your site site.

If you need help with content for your business, I can help! Contact me to discuss the types of articles that would be great for your business.

6 Tips on How to Choose a Freelance Writer

Original content is critical for every business in the internet, small and large. It is a well known fact that search engines thrive on fresh content and uses it to determine who to send to your site, depending on your keywords and the relevance of the content. Content also allows you the opportunity to converse with your customers and potential customers with authority and knowledge of your industry. It is used to develop your advertising and social media campaigns too. In a well used phrase – content is king.

With all of the reasons to incorporate a good content marketing plan in your business, time is also tight for many business owners. Outsourcing some of the work can be the answer for you so choosing a good freelance writer also known as a ghostwriter, can be extremely helpful to you and your business. But how do you know how to choose a freelance writer for your business?
 how to choose a freelance writer -Outsource Word Cloud Laptop Shows Subcontract And Freelance by Stuart Miles

Here are 6 tips for choosing a great freelance writer

1. Experience: The freelance writer that you hire should have experience in the type of work you are asking them to complete. Not every writer can write technical pages or white papers, so make sure to ask what they focus on and share everything you are looking for. They should have enough experience to complete the tasks you request in a professional and timely manner.

2. Varied Services: A strong freelance writer usually will offer more than one type of service. This may come in handy when you expand and develop your business and blogs. It will also help to keep all of your writing work organized and easy to deal with by choosing one professional company.

3. A good freelance writer will be flexible: Choosing a writer that can work with your ideas and will be open to new ones is important as you will need them to listen to your needs and put your voice into the completed written piece. You want to have your articles and blog posts that are written on your behalf to have a unified voice. Plus offering topic lists and article ideas will help that writer and the direction you want them to go for your business.

4. Offer Examples of Past Work: By seeing some written examples of past work you have the ability to make sure the freelance writer can deliver the type of work that you expect. While you may not know who they wrote the piece for, you can get a feeling for the type of work that they can deliver.

5. A professional freelance writer should know basic SEO article formatting: While many businesses many use a separate SEO business to help optimize their websites, your writer should also be able to work hand in hand with the other company by formatting the articles with the structure and basic SEO techniques to help in your placement in the SERPS – search engine results pages.

6. A professional service will provide you original content: Original and not re-spun content is what is expected from a professional freelance ghostwriter.

If your business is in need of content on a regular basis that you are having difficult getting out, using a freelance writer is a great option. You can buy articles in bulk and have them delivered daily, weekly, monthly or whenever you need them. Check out our service page and drop me an email. I would love to see if I can help you and your business.

image courtesy of freedigitalphotos and stuart miles