How to Write Effective Business Content

I’ve been working small business owners for many years and there’s one thing that stands out to me and that is the understanding of what content can do for your business on the Internet.

In business today, content takes on many different forms. In this new report that I have published for you, we’re going to explore what business content means to your business and how to write it effectively.

How to Write Effective Business Content

Everyone wants to be successful and make money doing the things they love. Download this free report and learn how you can write effective business content with the four tips you need to be effective in the online marketplace.

How to Write Effective Business Content

In this report we look at 4 key items:

  • What is business content
  • Why is content important for your business
  • How can you use business content
  • How to write effective business content

This free report is designed to help your business in clarifying what content is in what it can do for your business. Then you know what you need to do to take your business to the next level.

How to Write Effective Business Content - free report

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Use the sign up form above and let me know how it helps your business!

Need help with your content? Got the ideas but not the time? Shoot me an email and lets work together to bring your business!

What is Content Marketing and Why is it Important for Your Business

I work a lot with small business owners and many of them have storefront operations. A lot of the owners understand they need to also be on the Internet because that is where business is heading. But there’s also a disconnect between just having a presence, like a simple website, and actually marketing that website for traffic.

I focus a lot on trying to teach the small business owners through seminars and one on one meetings how content marketing and social media marketing is a necessity today for building traffic. Plus, I share the tools, or even assist them directly, in the marketing aspect.

What is Content Marketing and Why is it Important for Your Business

What is Content Marketing and Why is it Important for Your Business

Understanding what content marketing can do for you is an important aspect of being able to develop content that your customers and clients want and need. Content marketing is more than just putting out articles. It is a way of speaking to those wants and needs by answering the questions your potential audience has about your type of business. It’s a way to develop and curate information that people are searching for on the internet.

Utilizing unique, custom content in effective and consistent means will help keep your website fresh and up-to-date. It will speak to your audience directly and also increase your traffic because of the search results from organic inquiries.

You have to research what your customers and clients are looking for on the Internet and be able to answer the questions through your content.

For instance, if someone is searching for “how to make an apple pie”, and your business is related to cooking, home goods, lifestyle, or/and recipes, hopefully you have content there regarding “how to make an apple pie”. The same would go for a search regarding “best apple pie recipe” and so on.

This content can be in images with additional text, in video with accompanying text, and recipe form.

Now, granted, you cannot answer every query that could bring someone to your website. But you could certainly start consistently adding new content to your website by researching the keywords and queries of organic searches having to do with your business and market. Then share that content throughout social media, email marketing, and other avenues to help improve your traffic.

This is content marketing in it’s raw form. It can be much more in depth than that but even if you just start with this method two to three times a week, you will start to see improvement in the traffic to your business side. It’s up to you from there to convert that traffic into sales.

Need help with your content? Drop me a line and together we can target your needs.

3 Quick Tips for Effective Business Blogging

With the amount of websites on the Internet today it’s critical for small businesses to really understand how the search engines work and how to maximize your efforts for your website to be found and utilized by current and potential new customers. As we know, business today is shifting from brick-and-mortar to a combination of both storefront and internet sales. In fact, there is huge business opportunity yet to be developed on the Internet and most businesses understand the internet is a hot place to be for improving sales and interaction.

Developing your website is important for a small business as that is the way you can generate more page views, which can convert into sales and income for your business. It’s a well-known fact, if you read the Google Webmaster tools website, that fresh content is a huge influence on the value a website is given in the search engine rankings. So if you’re looking for ways to generate interest on your website, one of the best ways to do that is through fresh content using a business blog.

Developing a blog can take time and effort, but that doesn’t mean it’s difficult to do. Here are three tips that will help you develop the content you need for your business blogging.

3 Quick Tips for Effective Business Blogging

3 Quick Tips for Effective Business Blogging | connectinglocalbusiness.com

1) Start with a plan
Understand that what you need to write about and include in your business blog has to revolve around what your business offers. If you are a realtor, for instance, you could write about how to stage your home, home updates that buyers are looking for, what colors work best for fast sales and similar features like that. So planning your articles will ensure that you keep on topic and give the consumer what they are looking for in terms of valuable information.

2) Make sure that you include some sort of call to action in each post
People need to be lead and told what you want them to do. If you would like them to sign up for your email list then ask them to do that at the end of the article or post. If you want them to follow you on social media then include the links at the bottom of the post. If you want them to refer you, etc.

3) Make sure that you are offering fresh content on a consistent basis

Writing once or twice a month or a week are perfectly acceptable. However, if you write something today and then not write again for another two months, that could be an issue with the way the search engines rank your site.

So to make an impact with your website and increase those rankings think about adding a blog to your site and start adding valuable content your readers customers and clients are looking for. It will show your expertise in the area by offering valued content as well as making an impact on the search engines and, hopefully, your traffic on your site site.

If you need help with content for your business, I can help! Contact me to discuss the types of articles that would be great for your business.