It’s Back to School Time for Business Too

It is back to school time! The parents are ready. The kids, probably not so much! But learning is what we do and we are primed for it from a very young age.

It's Back to School Time for Business Too

August is a huge time of year for retailers. Back to school means big bucks in terms of sales and money making promotions. August is also the perfect time for you to get back to school with your business learning too. Have you been putting off diving into social media with your business? Maybe you have been vacillating about starting a blog or building a website to promote your products. Maybe you want to learn more about seo and need help tweaking your business site.

What is stopping you from learning something new and making changes?

If you need help with your business, learning something new, keeping up with the changes in your industry as well as the online business environment is the place to start. If you are looking for help with changes you want to implement, maybe I can help. I offer a range of business services that are structured to help you with many small business tasks and needs from social media to writing.

Back to school is a wonderful time to get ready for the upcoming holiday push. It is like what our ABC’s have told us over the years Always Be Learning

image by nuttakit freedigitalphotos

How a Ghostwriter Can Help Your Content Marketing

The winds may be changing when it comes to social marketing and content marketing. More and more companies are seeing that the two must go hand in hand to succeed in increasing the traffic and conversion rates needed for a successful campaign. Sharing thoughtful well planned articles, tips, and industry information is helpful not only to your customers, but also to your website.

Many businesses, especially the smaller ones that may be a solo entrepreneur, find time is a huge constraint to do it all. A freelance ghostwriter is someone that can help you manage your online marketing efforts. Here is how.

How a Ghostwriter Can Help Your Content Marketing

How a Ghostwriter Can Help Your Content Marketing

1) Research and outline your topics
2) Apply seo methods to the article creation
2) Write and publish your articles
3) Publish your articles to social media channels
4) Publish your articles to newsletters
5) Update each website page with seo practices
6) Update images with seo information

And this is just getting you started. There are a lot of practices that can help improve your site through content marketing and management of the information. A freelance ghostwriter with knowledge in seo can be a huge ally for your small business. Most websites and businesses start seeing results within a few weeks.

image by tiramisustudio freedigitalphotos

Why You Need Custom Content to Build Your Traffic

custom content marketing
Once you have decided to build a website for your business, the one thing that you must add is custom content. If you have been around the web long enough you may have heard that “content is king”. What does that mean exactly?

Content is the basis for your website and blog. It is articles, posts and descriptions that explain to your readers who you are, what you do and what the product or service you offer can do for the client. It brings together your design of your site with the content through words that will help target your customer.

Just building a website is great. But the days of “build it and they will come” are long over. Do not let anyone tell you that having a website will bring your the traffic you need to add customers and sales to your business. You must include content to your site. This is why using a blog based site is a fabulous way to go. You have a place for products and a place to tell your customers about your products or services.

Adding a few posts to your site when you build it is great, but in order to keep Google and the search engines happy, plus your site in the forefront of your potential customers and clientele, you need to be adding fresh content at least 2 times a week but no less than 3-4 times a month. What this does for you is tell Google and other search engines that your site is open for business. It also helps determine where you are ranked in the search engines, depending on your content. SEO copywriting is a whole other subject that we will get into soon, but it will be something you want to remember, especially since that is a service I offer.

So what happens if you are a terrible writer or you cannot think of things to write about for your business? That is where a ghostwriter such as myself comes in. I write copy for sites that can be published right to your blog or website and no one knows that you did not write it. Cool, huh?

Custom content is king and I can help you add it to your business. Ask me how I can help your small business!