Learn Web Development and Online Marketing for Business

If you are a small business owner then you know how tough it can be to learn how to market your business online today. With so many tools and new things you need to know, frankly it can be overwhelming.

I am delighted to share with you a 9 hour, 3 day class that you can take in person. Taught at Merced Community Services Workplace Business Resource Center through Merced College, this class is a way that you can get caught up on everything you need to know to market and effectively increase the visibility of your business.

Learn Web Development and Online Marketing for Business Merced Ca. | connectinglocalbusiness.com

Web Development and Online Marketing for Business

As a class attendee, you will learn to develop an online marketing strategy to increase visibility for your business by learning to use tools such as blogging, social media marketing, mobile marketing tools, pay per click, link building, and website development through search engine optimization (SEO).

Perfect for the small business owner, new or experienced, that is looking to learn tools to improve knowledge needed to market online.

Enroll yourself or an employee! Classes start in September and are held in Merced. If you are in Atwater, Livingston, Turlock, Mariposa, or surrounding areas, consider enrolling in this class.

With business heading more towards online marketing and ecommerce sales, this class will help you learn and understand these concepts and how they can work for your business.

Questions? Contact me or the Business Resource Center! See you in September!

Look to Your Competition for Your Local Business Improvement

People hate competition, especially when you’re a small-business owner. Perhaps in a small town competition can be tough. But giving in and giving up to your competition is never the answer. However, there are ways that using the competition can actually help your business. Why not look to your competition to improve your own local business?

How do you do that?

One of the first things you have to do is be brutally honest about your business’s issues. Are you missing out on certain functions that you should be doing? What do you know you need to improve to grow your business? Make a list and be ready for some change.

Look to Your Competition for Your Local Business Improvement

Look to Your Competition for Your Local Business Improvement

There are many ways to look at what your competition is doing, either good or bad,to make positive changes in your own business. Here’s a list of things you might want to look at:

  • Social Media
    Are they using it? If so, are they using it well?
    What types of things do they post?
    How often do they post?
    Are the interacting with their customer?
    Where are they located on social media?
    How often do they post on each social media channel?
  • Website
    Do they have a website?
    Is it updated often?
    Do they use a blogging function? If so, what are they writing about?
    Do they share that information on social media or do they just write it and forget it?
    Do they post often or once in awhile?
    Do they have clear, crisp images?
    Is their site mobile friendly?
    Is the site pleasing to the eye with fresh updates to the theme?
  • Local advertising
    Do they use it?
    What formats do they use?
    How often do they use it?
    Do they use paid advertisement on social media? If so, what sites and what type of engagement are they getting?
  • Products
    Do they have the same products all the time?
    Do they freshen and bring in new items on a regular basis?
    What’s the pricing like? Are you competitive?
    How do they package their goods?
    What are the surroundings like? Decor; Little things that make a difference in the shop.

These are just some things off the top of my head. You can certainly do a more in-depth review of what your competitor is doing online and offline to determine what’s missing in your business. Maybe you’re doing things better than they are. Maybe you’re not doing things as good as they could be.

I’m not saying that you have to change something and do it like they are exactly, but if there is room for improvement or they are marketing in a way that’s more effective, perhaps it’s something you want to look at for your own local business.

Be open for improvements if need be, and always be open to improve and change your strategy.

Have you done a competitive market analysis before? How has it helped your business?

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Media Tips for Increasing Visibility in Your Local Business

As a small business in your local community, you know how difficult it can be to be noticed and increase your business. We set goals each month, quarter and even yearly to inspire and motivate us to reach out to our customers and increase business. We work on new products and new methods of delivery for ads. But something is just not working the way we want.

So what can we do to make sure the effort we are putting into our business is worth it?

There are some steps you need to make sure you have down that will help with your media exposure, be it the exposure you do yourself through social media or print media. Check these out.

Media Tips for Increasing Visibility in Your Local Business

Media Tips for Increasing Visibility in Your Local Business

  • Know Your Target Market – Every business is different and has a different target. Make sure that your target market does not include everyone because that is not realistic. Study your customer base. Use analytics to determine who your message is reaching and customize your message to that group
  • Be Unique and Keep your Niche Narrow – People love uniqueness in a business and in people. Even if you have many items or products, look for the uniqueness and narrow niche for your business and market from that angle.
  • Become Newsworthy – What are you doing in your business that is unique and newsworthy? Tell people!
  • Be an Expert in Your Industry – You should know your business inside out and be willing to share information, tips, expertise and more. Be the go-to for your industry by being visible and available.
  • Press Releases Work When Applicable – Being newsworthy can also be spread by using press releases. With online and offline methods of distribution, you can reach people you may not reach in other methods.
  • Connect and Converse – Be available to connect with and get to know your customers, followers on social media, and other small business owners. It helps people get to know who you are. People buy from people, especially in a small market!

Take some time to evaluate your marketing efforts with these media tips to help improve your visibility in the marketplace.

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