Why You Need a Keyword Tracking System

If you’re like most businesses developing your online brand and website is an important factor to building your business. The change from strictly local to online has been steadily increasing over the past 15 years and we have really seen a remarkable change over just the past five years. It is only going to continue to grow as technology changes.

This leaves a lot of local businesses in a vulnerable position. How to compete and still be a player in the local market but yet reach outside of your market area and be effective with sales promotion is something business owners continue to juggle.

That’s one of the reasons why I love to work with local merchants and share with them the knowledge of growing your business online.

One of the things we’ve been learning in these posts is about search engine optimization and how it can work for your small business website. I encourage you to go back through and read some of the posts on this subject.

Why You Need a Keyword Tracking System

Search engine optimization talks a lot about and uses keywords. Optimizing your keywords is an important factor for SEO.

One of the things we find with keywords is that there are multiple keywords and key phrases that fit for our business. Keeping track of those keywords with a stsyem can help you with the optimization of your site.

So what do I mean by keyword tracking system?

This is basically a spreadsheet for some type of a system that you set up to keep track of the keywords you want to use, where they are being used, how, and when they are used. Don’t forget seasonal keywords as well.

The reason we want to track our keywords is twofold.

First it is just so that we don’t have to research every single time we write a post or do social media post. This gives us the ability to put them all into a spreadsheet so they are easily accessible.

Second reason is so we don’t over utilize The same keyword or key phrase over and over again.

For instance, if we sell women’s accessories, we don’t want to use the keyword “women’s accessories” over and over again in our copy. Why?

For one, the keyword women’s accessories is a highly competitive and you would have a tough time competing in a saturated market.

Plus, being repetitive is not necessarily going to bring more traffic. You need to branch out into higher more in depth detailed keywords. This could be keywords such as monogram necklace, buffalo plaid scarf, etc.

Why You Need a Keyword Tracking System

On our spreadsheet we can use columns simply that show the keywords we want to use; a column for where it’s used, for instance in a blog post, title page, social media. Also a column for when it was used, and maybe a column for when that page was updated. That way we are on top of keeping our pages fresh too.

By using a simple sheet like this you will not be over utilizing the same keywords plus you can keep track of how you’re using those keywords.

I think we should also add a column to see how well it’s working. Do you get more clicks on a specific keyword?

A simple tool like this will help you develop your Keyword system and manage them for an easier utilization on your website and social media.

Do you have questions about how to make this work and your business? Give me a call and let’s chat, either in your office or on the phone.

How Google Helps Your Website SEO

I talk a lot about SEO, otherwise known as search engine optimization, because there are certain portions of the practice that every business owner needs to use to make their website rank in the search engine results better. After all, we want to get the most out of our websites and by being able to use a few methods used in SEO, your site and results can only be better for it.

Google actually has many tips and tricks that you can use to optimize your website. One of their websites is called Webmaster Tools. This is where you can find in-depth assistance for improving your site presence on the internet.

However, there are a few quick and easy ways that Google can help you right now. Take a look at these three options.

How Google Helps Your Website SEO

How Google Helps Your Website SEO

I’m sure you’ve noticed the drop-down phrases that show up as you start typing in the search engine box when looking for a product or information. Those phrases are actually popular searches that people have done for similar information. You can use those phrases within the body of an article or somewhere on your website for improvement with the search results for that phrase. See the example below:

How Google Helps Your Website SEO - google searches

Also located on the Google results page are alternate searches and phrases that have been used by other people. So when you get the results from your initial search, if you go to the very bottom of that page, you will see some suggestions. These are also a great way to add some SEO keywords to your website, if used the way I mentioned above. Example below: (pssst- recognize anyone there? Cool!)

How Google Helps Your Website SEO - google releated searches

I mentioned Webmaster Tools already. That site is loaded with tips and information, as I said. But they also offer a free resource called Google Analytics which gives you information on the visitors from your site. You can find information such as keywords visitors used coming in, age group, exit pages, and so much more.

These resources are highly valuable for any business owner and website owner to use. Foremost they are free and simple. Plus, these resources are a great way to get start adding some relevant keywords to your site. Next time you use a search engine, take time to see how Google helps your website SEO.

Make sure to sign up for my free report – How to Write Effective Business Content by signing up at the top of the website!

Tips to Improve Local Search Results for Your Business

The Internet is becoming more and more mobile. With upwards of 40% of searches now being conducted on mobile devices, it’s even more critical that your business is found in local searches, if you have a local location.

Having your business listed in local searches is not something that just happens. You have to tell the Internet that you’re there. So how do you start? Here are some tips you can use.

Tips to Improve Local Search Results for Your Business  | connectinglocalbusiness.com

Tips to Improve Local Search Results for Your Business

  • The first place to start is a Google Plus page. As a business, set up your business page on Google+ and include all of the business information for your location.

If you think about how you use your mobile device for searches, you’re going to want to include the answers to those searches. Address, phone number, hours of operation, etc. Make sure you fill in the description of your business with as much detail as possible.

  • Include images on your Google+ page. These can reflect in the searches that people do and may even help influence someone to click on that website.
  • Customer reviews are great tool to have include on your page as well. Google will pull random reviews to show on search engines that are integrated into your Google+ page. Google likes reviews left by real customers since they are not influenced.
  • Another critical piece to being found in local searches is to have your business name, address or even just city and state on your tag lines and images. Also include it on maps and on the footer of your website so that a visitor can easily find you. Plus, this will show in the search engine results.
  • Also make sure that your website includes an option for mobile viewing. This is built into many websites today so if you are running old template or theme for your website, your customer may not be receiving the best view of your site.

These are just a few things that you can do to make sure you’re being found in local searches easily. Take the time to update your website information along with a Google+ page to improve search engine optimization for your business.