Learn Web Development and Online Marketing for Business

If you are a small business owner then you know how tough it can be to learn how to market your business online today. With so many tools and new things you need to know, frankly it can be overwhelming.

I am delighted to share with you a 9 hour, 3 day class that you can take in person. Taught at Merced Community Services Workplace Business Resource Center through Merced College, this class is a way that you can get caught up on everything you need to know to market and effectively increase the visibility of your business.

Learn Web Development and Online Marketing for Business Merced Ca. | connectinglocalbusiness.com

Web Development and Online Marketing for Business

As a class attendee, you will learn to develop an online marketing strategy to increase visibility for your business by learning to use tools such as blogging, social media marketing, mobile marketing tools, pay per click, link building, and website development through search engine optimization (SEO).

Perfect for the small business owner, new or experienced, that is looking to learn tools to improve knowledge needed to market online.

Enroll yourself or an employee! Classes start in September and are held in Merced. If you are in Atwater, Livingston, Turlock, Mariposa, or surrounding areas, consider enrolling in this class.

With business heading more towards online marketing and ecommerce sales, this class will help you learn and understand these concepts and how they can work for your business.

Questions? Contact me or the Business Resource Center! See you in September!

Get Organized With a Social Media Post Planning Calendar + Printable

A few months ago I shared a post and some tips on how to plan your social media campaign where I talked about why your business needs to be on social media. I also included some tips on planning your campaign.

Today, I want to talk a bit about a planning calendar and why it is a great choice to help your business be successful with social media integration.

The big secret about being successful on social media is not the number of followers but the amount of engagement you get. In order to achieve that you need to be consistent and find the type of posts that your followers enjoy.

For that reason, I have come up with a daily social media post planner where you can plan out your posts, track engagement, track followers, and even jot down some thoughts for future posts. It looks like this…

Get Organized With a Social Media Post Planning Calendar + Printable | connectinglocalbusiness.com

Get Organized With a Social Media Post Planning Calendar | connectinglocalbusiness.com

It doesn’t have to be hard to use social media. You just have to plan it out. Make time at the beginning or ending of the week to plan for your next weeks posts. Work on your images in bulk so they are ready to be used. Share others work as well as your own. Engage, have conversations, and repeat.

Download this social media planning calendar and put it to good use for your campaign and you can track and plan it all. Plus it is fun to look back to where you were and look forward to where you are going.

Need help with your social media campaigns? I am available for consultation or training for your staff or I can assist with your post creation and implementation. Just send me an email and we can talk!


Is Social Media Marketing Right for Your Small Business

Is Social Media Marketing Right for Your Small Business | connectinglocalbusiness.com

Things have changed a lot in the small business world especially in the last five years. Many of those changes are due to the influx of social media and the way that the search engines view your use of social media as a business owner.

This brings to mind whether or not social media is right for your small business. Let’s look at some facts.

Everyone knows how difficult marketing your business can be. Due to rising costs of traditional print media, TV and cable, or radio, a lot of businesses are turning to social media because it is relatively free. I say relatively due to the fact that many businesses choose to have a professional help them with their social media postings so it can actually be a paid method of marketing, if you so choose.

However, there may be some businesses that are not really the best fit for for social media. I would think maybe the manufacturing business may not really find the need for social media. Or if you’re in a supply business producing products for other people, etc.

However for most businesses, especially in the local arena, we can look at a few ideas about whether social media marketing is right for your business.

Is Social Media Marketing Right for Your Small Business

* Social media is great for generating leads reaching out to your consumers, initiating contact to your community, and getting to know your followers. If you have a product to sell or a service to provide, social media might be a right fit for you.

* It’s also a great tool to use to send people to your website. Your website is a great support for your social media strategy and by combining the two you can share things like your blogging, growing your email marketing list for supplemental items like e-books and free downloads, sales, new product releases, etc., depending on your business.

* We also have to look at your team support and the time it takes to do the proper social media marketing. For some small businesses that may be a one person show that’s where paid assistance may come in handy or you can try to do your own marketing in your down time or spare time, which may or may not be as effective. It is definitely something that will need to be scheduled to be effective for you.

* Also realize that social media is something that you need to be engaging upon and engaging with your followers. Many companies use social media as a customer service point as a consumer can get quicker responses through a social media portal, such as Facebook and Twitter. Make the time to respond quickly for the best service to your followers.

Social media marketing is a powerful tool for those with a product or service or even a local location. If you are not using social media in your marketing tool box, it may be something that you want to add.

I will be providing posts on tips and tools for social media in future posts, even some seminars upcoming in the local area to help you do your marketing images plus thoughts for sharing. So keep on the lookout for that and make sure to sign up for my email list so you don’t miss those posts.

And as always if you have any questions or need assistance please don’t hesitate to contact me through my site or my Facebook page.