10 Tips for Marketing Your Business with Facebook Pages

As a small business owner, chances are you are always looking for ways to develop and market your business. That is just what we are supposed to do! Facebook is a huge opportunity for business marketing today, as long as you do it smartly.

With over 1.3 billion active users and over 48% logging in on a daily basis, learning as much about this social tool is smart. Facebook makes it easy to target your demographic audience with your business page.

I already shared with you part 1 of this series about marketing your business using your Facebook Profile. Today, I want to move into a business page and share with you some tips for marketing there.

10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

1. Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it. Include a Call to Action if you can do it briefly.

3. Add a Call to Action

Use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action help build your fan base and create alternative ways to market to those fans.

4. Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page. (Another Call to Action!)

7. Add the ability for customers to rate your business

Showing off your great reviews and star ratings is a great tool to help build your business.

8. Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Vary the times and track what works best for you as far as engagement.

9. Do not post only ads on your page

Your main reason for creating the page is to increase your business. An advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as a few ads sprinkled in. But most importantly, give them Value!

10. Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt by directing them to your website or email list.

These tips for Marketing Your Business with Facebook Pages should surely help increase your traffic and, most importantly, your conversions.

10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

In any start up or established business, marketing your business is an important part of sales and development. So many of my clients ask about how to effectively market on Facebook since it is a huge opportunity to share information on your business.

Let’s start from the basics and in a series of posts, we will learn a ton about Facebook. Plus, my report on how to create Facebook ads will be published soon too. Keep your eyes peeled for that!

10 Tips for Marketing Your Business through Your Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

10 Tips for Marketing Your Business through Your Facebook Profile

1. Let your friends know about your business

Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.

2. Grow your friends

When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

3. Set each post for Friends or Public

Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows.

When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

5. Personal posts can connect to your business.

Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

6. Create posts to your personal profile that are solely ads for your business.

This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

7. Make sure they know how to contact you

Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website. Better yet. Direct them to your business Facebook Page.

8. Always include a “Call to Action.”

Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively.

A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

10. Share your successes

Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business. Also don’t forget any other bushiness events like sitting on charitable boards, networking events, etc.

11. A Bonus Tip – Link your business Facebook page to your “Works At” area

This is a direct link to your page that can encourage more follows for your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile. Just do not run all of your marketing through it. That is for your business page.

I hope these 10 11 Tips for Marketing Your Business through Your Facebook Profile will help your business. Stay tuned for more!

Learn Web Development and Online Marketing for Business

If you are a small business owner then you know how tough it can be to learn how to market your business online today. With so many tools and new things you need to know, frankly it can be overwhelming.

I am delighted to share with you a 9 hour, 3 day class that you can take in person. Taught at Merced Community Services Workplace Business Resource Center through Merced College, this class is a way that you can get caught up on everything you need to know to market and effectively increase the visibility of your business.

Learn Web Development and Online Marketing for Business Merced Ca. | connectinglocalbusiness.com

Web Development and Online Marketing for Business

As a class attendee, you will learn to develop an online marketing strategy to increase visibility for your business by learning to use tools such as blogging, social media marketing, mobile marketing tools, pay per click, link building, and website development through search engine optimization (SEO).

Perfect for the small business owner, new or experienced, that is looking to learn tools to improve knowledge needed to market online.

Enroll yourself or an employee! Classes start in September and are held in Merced. If you are in Atwater, Livingston, Turlock, Mariposa, or surrounding areas, consider enrolling in this class.

With business heading more towards online marketing and ecommerce sales, this class will help you learn and understand these concepts and how they can work for your business.

Questions? Contact me or the Business Resource Center! See you in September!