7 Tricks for Increasing Traffic with Social Media

Social media is taking the world by storm. As a business owner, you need to be visible on social media on a regular basis. Some of the statistics are incredible. In terms of engagement and growth, Facebook is leading the pack. With 76% of users checking their site daily, the Global Social Media research summary for 2017 is eye-opening to say the least.

If you need help growing your traffic using social media, or are just nor sure what you should be doing, here are 7 tricks, tips and techniques that are proven to increase the amount of traffic you get from Facebook, Pinterest, Twitter, Instagram and the other social media sites.

Easy and effective, you just need a plan.

7 Tricks for Increasing Traffic with Social Media

7 Tricks for Increasing Traffic with Social Media

1 – Automate the Process

Automated social media engagement is possible through websites like Buffer and HootSuite. They put your social media marketing on autopilot, and when you are consistently in the face of your social media audience, your traffic improves.

2 – Ask for the Share, Like, Retweet

Give your followers a call to action. If someone enjoys some content you share on Facebook or Twitter, they will be very receptive to sharing that content. Tell them exactly what to do, and you enjoy a greater possibility of improved traffic from Shares, Likes, Retweets, Repins, etc..

3 – Make Social Media Sharing Simple

Your blog or website should provide a simple means of sharing your content. This means adding social media sharing buttons and plug-ins to all of your web properties, guaranteeing it is simple and quick for your readers to spread the word.

4 – Fill Out Your Profiles Completely

This may seem like common sense. However, many online business owners and entrepreneurs have incomplete social media profiles. Wherever you have the chance, tell people about yourself and your business, providing plenty of links back to your website or blog.

5 – Run a Contest or Giveaway

KingSumo is one company that will help you create and manage a successful giveaway or contest on social media websites. This single traffic driving strategy can result in significantly higher numbers of visitors to your site.

6 – Share Again!

Just because you share a blog post or new piece of content on Facebook doesn’t mean you can’t share it again later. Your prospects and followers on social media are not always logged in at the same time. This means that your content should be shared on all of the social media websites multiple times.

7 – Be Everywhere, and Be Consistent

Sign up for all of the largest social media sites, and those most relevant to your niche or market. Be everywhere, instead of just concentrating on Facebook and Twitter. You also need to provide consistent engagement and content. There are a lot of competitors out there, so you need prospects and followers to see you regularly providing information and engagement.

Having trouble posting on a regular basis? I can help! As as social media manager, I can create custom content that will help keep your business in front of your customers. Ask me about it today!

10 Tips for Marketing Your Business with Facebook Pages

As a small business owner, chances are you are always looking for ways to develop and market your business. That is just what we are supposed to do! Facebook is a huge opportunity for business marketing today, as long as you do it smartly.

With over 1.3 billion active users and over 48% logging in on a daily basis, learning as much about this social tool is smart. Facebook makes it easy to target your demographic audience with your business page.

I already shared with you part 1 of this series about marketing your business using your Facebook Profile. Today, I want to move into a business page and share with you some tips for marketing there.

10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

1. Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it. Include a Call to Action if you can do it briefly.

3. Add a Call to Action

Use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action help build your fan base and create alternative ways to market to those fans.

4. Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page. (Another Call to Action!)

7. Add the ability for customers to rate your business

Showing off your great reviews and star ratings is a great tool to help build your business.

8. Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Vary the times and track what works best for you as far as engagement.

9. Do not post only ads on your page

Your main reason for creating the page is to increase your business. An advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as a few ads sprinkled in. But most importantly, give them Value!

10. Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt by directing them to your website or email list.

These tips for Marketing Your Business with Facebook Pages should surely help increase your traffic and, most importantly, your conversions.

10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile

In any start up or established business, marketing your business is an important part of sales and development. So many of my clients ask about how to effectively market on Facebook since it is a huge opportunity to share information on your business.

Let’s start from the basics and in a series of posts, we will learn a ton about Facebook. Plus, my report on how to create Facebook ads will be published soon too. Keep your eyes peeled for that!

10 Tips for Marketing Your Business through Your Facebook Profile

The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.

10 Tips for Marketing Your Business through Your Facebook Profile

1. Let your friends know about your business

Make posts that specifically focus on the business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. The multiple posts increase the chances that any particular friend will see the post.

2. Grow your friends

When friends share your posts about your business and their friends Like or Comment on them, consider sending Friend Requests to those new contacts. If they accept your Friend Request, you have new friends that will be seeing your posts regularly.

3. Set each post for Friends or Public

Use your ability to select whether each post can be seen by only Friends or by the Public to expand your ability to use your personal profile to interact with the Public.

4. You should also Allow Follows.

When you Allow Follows to your personal profile, you don’t have to accept individuals as Friends to for them to see all of your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.

5. Personal posts can connect to your business.

Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.

6. Create posts to your personal profile that are solely ads for your business.

This is an effective place to do that, because your friends already trust you. You have to build that trust in new contacts. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.

7. Make sure they know how to contact you

Whatever the nature of post, if there is any connection to your business, include business contact info or a link to your website. Better yet. Direct them to your business Facebook Page.

8. Always include a “Call to Action.”

Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities are links to take them to your website or Facebook Page, or to sign up for your mailing list to receive an informative report or other information. Any response to a Call to Action gives you more information about the prospect and presents an additional opportunity to make them a customer.

9. Use images intensively.

A company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.

10. Share your successes

Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business. Also don’t forget any other bushiness events like sitting on charitable boards, networking events, etc.

11. A Bonus Tip – Link your business Facebook page to your “Works At” area

This is a direct link to your page that can encourage more follows for your business.

In marketing your business through Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile. Just do not run all of your marketing through it. That is for your business page.

I hope these 10 11 Tips for Marketing Your Business through Your Facebook Profile will help your business. Stay tuned for more!