Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Have you ever spent an hour creating the perfect Facebook or Instagram post or video only to receive a handful of likes and little to no business? You’re not alone. Small business owners spend countless hours trying to keep up with social media. One day you’re told to post Reels.… Continue Reading Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

No Google Business Profile? Here’s How Your Business Can Still Show Up Online

No Google Business Profile? Here’s How Your Business Can Still Show Up Online

As a business consultant who works with local small business owners, I see a lot of confusion surrounding Google Business Profiles. Many small business owners do not understand the power of a Google Business Profile. Some believe they cannot compete online without a Google Business Profile, so they don’t try.… Continue Reading No Google Business Profile? Here’s How Your Business Can Still Show Up Online

flyer with How to Use Google Analytics to Track Small Business Success

How to Use Google Analytics to Track Small Business Success

A Marketing Professional’s Guide for Busy Local Business Owners As a small business owner, you make decisions every day, both big and small, that impact your growth. So how do you really know what’s working and what’s wasting time and money? This is where Google Analytics comes in. It is… Continue Reading How to Use Google Analytics to Track Small Business Success

Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

Search Engine Optimization (SEO) is one of the most powerful tools small business owners can use to increase visibility online. When done correctly, SEO helps your business appear in front of potential customers exactly when they’re searching for what you offer. The good news? You don’t need to be a… Continue Reading Essential SEO Strategies for Small Business Owners