Online Marketing Tips

Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Have you ever spent an hour creating the perfect Facebook or Instagram post or video only to receive a handful of likes and little to no business? You’re not alone. Small business owners spend countless hours trying to keep up with social media. One day you’re told to post Reels.… Continue Reading Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

By Connecting Local Business, ago
No Google Business Profile? Here’s How Your Business Can Still Show Up Online

No Google Business Profile? Here’s How Your Business Can Still Show Up Online

As a business consultant who works with local small business owners, I see a lot of confusion surrounding Google Business Profiles. Many small business owners do not understand the power of a Google Business Profile. Some believe they cannot compete online without a Google Business Profile, so they don’t try.… Continue Reading No Google Business Profile? Here’s How Your Business Can Still Show Up Online

By Connecting Local Business, ago
How to Show Up on Google When Customers Search Near You

How to Show Up on Google When Customers Search Near You

When someone needs a product or service today, where do they usually go first? Google. They search for things like: The businesses that appear in those search results have a huge advantage. If your business is not showing up—or not showing up high enough—you are likely missing out on calls,… Continue Reading How to Show Up on Google When Customers Search Near You

By Connecting Local Business, ago
Why Most Local Businesses Don’t Grow

Why Most Local Businesses Don’t Grow And How to Fix It in 72 Hours

I think that local business owners believe growth depends on luck, referrals, or the economy. However, that belief is the real reason their business stays stuck. The truth is simple. Most local businesses fail to grow because they lack a consistent marketing system. They rely on visibility instead of conversion.… Continue Reading Why Most Local Businesses Don’t Grow And How to Fix It in 72 Hours

By Connecting Local Business, ago
Understanding Google Business Profile Insights

Understanding Google Business Profile Insights

Your Google Business Profile (GBP) isn’t just an online listing. It’s one of your most powerful free marketing tools for a local business. It helps potential customers find your business in local searches, view your services, and take action, such as calling, getting directions, or visiting your website. But many… Continue Reading Understanding Google Business Profile Insights

By Connecting Local Business, ago
flyer with How to Use Google Analytics to Track Small Business Success

How to Use Google Analytics to Track Small Business Success

A Marketing Professional’s Guide for Busy Local Business Owners As a small business owner, you make decisions every day, both big and small, that impact your growth. So how do you really know what’s working and what’s wasting time and money? This is where Google Analytics comes in. It is… Continue Reading How to Use Google Analytics to Track Small Business Success

By Connecting Local Business, ago