Small Business Marketing Plan Checklist

Summary

A marketing plan clearly outlines your goals for your business. It identifies your target customer and how you want to sell to them. Here is a quick and easy checklist you can use to dive into the basics of a marketing plan.

I work with many different types of businesses in my consulting business, but one thing most of these people have in common is the lack of a marketing plan.

A marketing plan clearly outlines your goals for your business. It identifies your target customer and how you want to sell to them. Without that written down, are you sure to remember every nuance?

Most owners I work with see me for specific marketing tools such as a website or digital marketing integration. A lack of a business and marketing plan can be quite detrimental in the long run.

Let’s look at a quick and easy checklist you can use to dive into the basics of a marketing plan.

What are your business goals?

This helps define your growth and achievements for a defined amount of time. You need to know your goals so you know how to build your strategy.

2. Your marketing plan identifies your unique selling proposition.

Why are people choosing you? Why should they choose you? If you cannot articulate that properly you probably are losing sales.

3. Your marketing plan dives into the type of content that you want to produce.

Are you going to blog? Are you going to have e-books? What about the channels you’re going to use to get the message out? Are you doing local marketing or is it online digital marketing only? These are very important pieces that you want to incorporate into your plan.

4. Another key piece is tracking your results so you know what’s working and what’s not working.

That way you can tweak your content, social channels, or target persona as a result of what your analytics show you.

Develop Your Marketing Plan

These four pieces are just a portion of a complete marketing plan but they are a few of the most important pieces of the plan.

If you have not lined these four staples out for your small business, then perhaps it’s a great time to sit down and do that as you’re working on your next quarter and next year’s projections.

If you need help creating your marketing plan contact me today. Together, we can help develop your direction and create an effective strategy too.