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The Biggest Website Mistakes Small Business Owners Make – and How to Avoid Them

Your website may be one of the first places a potential customer interacts with your business. Even when someone discovers you through a referral, social media post, online directory, or local event, they will often visit your website before deciding whether to contact you. That means your website is doing… Continue Reading The Biggest Website Mistakes Small Business Owners Make – and How to Avoid Them

Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

Have you ever spent an hour creating the perfect Facebook or Instagram post or video only to receive a handful of likes and little to no business? You’re not alone. Small business owners spend countless hours trying to keep up with social media. One day you’re told to post Reels.… Continue Reading Stop Chasing Social Media: Why Your Website Should Be Your Hardest-Working Salesperson

No Google Business Profile? Here’s How Your Business Can Still Show Up Online

No Google Business Profile? Here’s How Your Business Can Still Show Up Online

As a business consultant who works with local small business owners, I see a lot of confusion surrounding Google Business Profiles. Many small business owners do not understand the power of a Google Business Profile. Some believe they cannot compete online without a Google Business Profile, so they don’t try.… Continue Reading No Google Business Profile? Here’s How Your Business Can Still Show Up Online

How to Show Up on Google When Customers Search Near You

How to Show Up on Google When Customers Search Near You

When someone needs a product or service today, where do they usually go first? Google. They search for things like: The businesses that appear in those search results have a huge advantage. If your business is not showing up—or not showing up high enough—you are likely missing out on calls,… Continue Reading How to Show Up on Google When Customers Search Near You

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Why Your Small Business Website Isn’t Getting Customers

You invested time and probably money into your website. It looks good.It’s live.But it’s not bringing in customers. If that sounds familiar, you’re not alone. This is one of the most common problems I see working with small business owners, especially local businesses that rely on calls, appointments, and walk-in… Continue Reading Why Your Small Business Website Isn’t Getting Customers