One of the best things about my business is I get to be a resource for other people. I love sharing my knowledge, and this blog is one of the main ways I do that. There’s always something changing and new so it makes sense to try to share what… Continue Reading Small Business Resources
Content is not anything new in terms of marketing. If you think about it, content in a written form has been around for generations. Blog writing is a form of content that will live on and become evergreen when your posts take on a helpful voice that solves pain points… Continue Reading 6 Steps to Leverage Content Marketing
It can be frustrating to try to compete in the local market today. But the fact of the matter is many people crave having their own retail or physical location for their business. The entrepreneurial spirit is still strong today. Because of that, you have to be creative and extremely… Continue Reading Local Marketing Strategies for Small Business
If you have a website, whether it be business-related or a personal blog, you need to be aware of some changes that may be occurring in the next year or so. On the horizon are potential new laws, especially in California, that will require everyone the ability to access your… Continue Reading 5 Tips for Website Accessibility
As a business owner, there are many forms of legal contracts that we utilize in our day-to-day business. These could be things like business contracts, employee or employment contracts, financial contracts, etc. Having a website is an extension of your small business and with that comes additional policies and contracts… Continue Reading 3 Standard Policies You Need on Your Website
I just finished doing a Facebook Live (follow me!) about email marketing and how important it is for our business. Regardless of the type of business you are in, I truly believe you need to build your email list! It is the secret to engaging your followers and customers and… Continue Reading How to Build Anticipation and Open Rates in Your Marketing Emails