Media Tips for Increasing Visibility in Your Local Business

As a small business in your local community, you know how difficult it can be to be noticed and increase your business. We set goals each month, quarter and even yearly to inspire and motivate us to reach out to our customers and increase business. We work on new products and new methods of delivery for ads. But something is just not working the way we want.

So what can we do to make sure the effort we are putting into our business is worth it?

There are some steps you need to make sure you have down that will help with your media exposure, be it the exposure you do yourself through social media or print media. Check these out.

Media Tips for Increasing Visibility in Your Local Business


Media Tips for Increasing Visibility in Your Local Business

  • Know Your Target Market – Every business is different and has a different target. Make sure that your target market does not include everyone because that is not realistic. Study your customer base. Use analytics to determine who your message is reaching and customize your message to that group
  • Be Unique and Keep your Niche Narrow – People love uniqueness in a business and in people. Even if you have many items or products, look for the uniqueness and narrow niche for your business and market from that angle.
  • Become Newsworthy – What are you doing in your business that is unique and newsworthy? Tell people!
  • Be an Expert in Your Industry – You should know your business inside out and be willing to share information, tips, expertise and more. Be the go-to for your industry by being visible and available.
  • Press Releases Work When Applicable – Being newsworthy can also be spread by using press releases. With online and offline methods of distribution, you can reach people you may not reach in other methods.
  • Connect and Converse – Be available to connect with and get to know your customers, followers on social media, and other small business owners. It helps people get to know who you are. People buy from people, especially in a small market!

Take some time to evaluate your marketing efforts with these media tips to help improve your visibility in the marketplace.

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How to Plan Your Social Media Campaign

As a local or small business on the internet, you know that business and competition can be tough. The question I hear most often from my clients is how do I get found on the internet and how can I increase my visibility. One way that is becoming very effective is through the use of social media.

How to Plan Your Social Media Campaign

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Social Media is here to stay. For those of you that may be groaning right now, know that fighting against it may, in fact, hinder your business in the long run. Embracing it and making it work for you is how you can win the battle.

Here is what we know

* Social Media Works
* It lets people get to know you and your business
* It keeps your name in from of you customers and potential customers
* It keeps your business interesting
* But you must have a plan

How to Plan Your Social Media Campaign

Where to Start

* Choose a social media channel you enjoy
* Start with 1 or 2 max, until you are comfortable
* Use a calendar of engagement – When to post and what you will post
* Stick to it

So how do I make sure it will work for me? Check out these thoughts

How to Be Successful

* Know that people want to see engaging posts
* They want to have fun and be entertained
* They want information
* You have to be consistent
* You can share others posts and info for more engagement
* Become a resource for others through your posts and images
* Track your results and adjust as needed

It is not hard to find your niche. Images are powerful tools and need to be incorporated with as many social media posts as possible. Especially when using sites like Facebook, Instagram and Pinterest. Twitter is not as image heavy but it is becoming that way too.

Take the time to promote your business through the power of social media. Plan your calendar, plan your posts and have fun!

It’s Back to School Time for Business Too

It is back to school time! The parents are ready. The kids, probably not so much! But learning is what we do and we are primed for it from a very young age.

It's Back to School Time for Business Too

August is a huge time of year for retailers. Back to school means big bucks in terms of sales and money making promotions. August is also the perfect time for you to get back to school with your business learning too. Have you been putting off diving into social media with your business? Maybe you have been vacillating about starting a blog or building a website to promote your products. Maybe you want to learn more about seo and need help tweaking your business site.

What is stopping you from learning something new and making changes?

If you need help with your business, learning something new, keeping up with the changes in your industry as well as the online business environment is the place to start. If you are looking for help with changes you want to implement, maybe I can help. I offer a range of business services that are structured to help you with many small business tasks and needs from social media to writing.

Back to school is a wonderful time to get ready for the upcoming holiday push. It is like what our ABC’s have told us over the years Always Be Learning

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