It’s Back to School Time for Business Too

It is back to school time! The parents are ready. The kids, probably not so much! But learning is what we do and we are primed for it from a very young age.

It's Back to School Time for Business Too

August is a huge time of year for retailers. Back to school means big bucks in terms of sales and money making promotions. August is also the perfect time for you to get back to school with your business learning too. Have you been putting off diving into social media with your business? Maybe you have been vacillating about starting a blog or building a website to promote your products. Maybe you want to learn more about seo and need help tweaking your business site.

What is stopping you from learning something new and making changes?

If you need help with your business, learning something new, keeping up with the changes in your industry as well as the online business environment is the place to start. If you are looking for help with changes you want to implement, maybe I can help. I offer a range of business services that are structured to help you with many small business tasks and needs from social media to writing.

Back to school is a wonderful time to get ready for the upcoming holiday push. It is like what our ABC’s have told us over the years Always Be Learning

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Tips to Manage Your Social Media

Social Media has become a huge part of any small business today. In fact, many businesses are flourishing because of their social media participation. Having tens of thousands of followers is not uncommon in a small business. Even as a solo entrepreneur, setting yourself apart and managing your social media can become a big part of your day.

Tips to Manage Your Social Media

Finding the time and dealing with managing that exposure is important. Try a few of these tips to help you and your business grow your social media presence.

1) Stock pile images and edit them in bulk. That way you do not have to spend time editing each image before posting.

2) Use a scheduling tool, like Hootsuite, to pre-schedule your posts to go out at a particular time. While some social media channels encourage live posting, like Facebook, they are great to use when you cannot be online but want something to go out.

3) Do schedule time to have a presence and be online to chat and interact with your followers. Do not always pre-schedule posts. Followers want to get to know YOU.

4) Create a calendar for posting to specific social media accounts. While you should try and hit them all every day, keeping your exposure to a manageable level will help with that.

5) Choose your social media channels wisely. You do not have to join them all. Start with the top 3 or 4 and you can add from there. A must have is Facebook then you can add a few others, depending on your type of business.

6) Assign the task to someone in the office or hire it out if you cannot post on a regular basis. Daily posting is important to grow and interact.

7) Learn the best times to post on social media to post so you do get the biggest bang for your time. Do an internet search for the latest figures or check out the infographic linked.

Using tips like these are going to help you save time and manage your accounts better, allowing you to build your business in a smart and more manageable way.

For more tips, make sure to sign up for my newsletter at the link above that goes out each time I publish. Or contact me for one on one ways to help your business.

image courtesy of and Stuart Miles

How a Ghostwriter Can Help Your Content Marketing

The winds may be changing when it comes to social marketing and content marketing. More and more companies are seeing that the two must go hand in hand to succeed in increasing the traffic and conversion rates needed for a successful campaign. Sharing thoughtful well planned articles, tips, and industry information is helpful not only to your customers, but also to your website.

Many businesses, especially the smaller ones that may be a solo entrepreneur, find time is a huge constraint to do it all. A freelance ghostwriter is someone that can help you manage your online marketing efforts. Here is how.

How a Ghostwriter Can Help Your Content Marketing

How a Ghostwriter Can Help Your Content Marketing

1) Research and outline your topics
2) Apply seo methods to the article creation
2) Write and publish your articles
3) Publish your articles to social media channels
4) Publish your articles to newsletters
5) Update each website page with seo practices
6) Update images with seo information

And this is just getting you started. There are a lot of practices that can help improve your site through content marketing and management of the information. A freelance ghostwriter with knowledge in seo can be a huge ally for your small business. Most websites and businesses start seeing results within a few weeks.

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