With the amount of websites on the Internet today it’s critical for small businesses to really understand how the search engines work and how to maximize your efforts for your website to be found and utilized by current and potential new customers. As we know, business today is shifting from brick-and-mortar to a combination of both storefront and internet sales. In fact, there is huge business opportunity yet to be developed on the Internet and most businesses understand the internet is a hot place to be for improving sales and interaction.
Developing your website is important for a small business as that is the way you can generate more page views, which can convert into sales and income for your business. It’s a well-known fact, if you read the Google Webmaster tools website, that fresh content is a huge influence on the value a website is given in the search engine rankings. So if you’re looking for ways to generate interest on your website, one of the best ways to do that is through fresh content using a business blog.
Developing a blog can take time and effort, but that doesn’t mean it’s difficult to do. Here are three tips that will help you develop the content you need for your business blogging.
3 Quick Tips for Effective Business Blogging
1) Start with a plan
Understand that what you need to write about and include in your business blog has to revolve around what your business offers. If you are a realtor, for instance, you could write about how to stage your home, home updates that buyers are looking for, what colors work best for fast sales and similar features like that. So planning your articles will ensure that you keep on topic and give the consumer what they are looking for in terms of valuable information.
2) Make sure that you include some sort of call to action in each post
People need to be lead and told what you want them to do. If you would like them to sign up for your email list then ask them to do that at the end of the article or post. If you want them to follow you on social media then include the links at the bottom of the post. If you want them to refer you, etc.
3) Make sure that you are offering fresh content on a consistent basis
Writing once or twice a month or a week are perfectly acceptable. However, if you write something today and then not write again for another two months, that could be an issue with the way the search engines rank your site.
So to make an impact with your website and increase those rankings think about adding a blog to your site and start adding valuable content your readers customers and clients are looking for. It will show your expertise in the area by offering valued content as well as making an impact on the search engines and, hopefully, your traffic on your site site.
If you need help with content for your business, I can help! Contact me to discuss the types of articles that would be great for your business.