3 Quick Tips for Effective Business Blogging

With the amount of websites on the Internet today it’s critical for small businesses to really understand how the search engines work and how to maximize your efforts for your website to be found and utilized by current and potential new customers. As we know, business today is shifting from brick-and-mortar to a combination of both storefront and internet sales. In fact, there is huge business opportunity yet to be developed on the Internet and most businesses understand the internet is a hot place to be for improving sales and interaction.

Developing your website is important for a small business as that is the way you can generate more page views, which can convert into sales and income for your business. It’s a well-known fact, if you read the Google Webmaster tools website, that fresh content is a huge influence on the value a website is given in the search engine rankings. So if you’re looking for ways to generate interest on your website, one of the best ways to do that is through fresh content using a business blog.

Developing a blog can take time and effort, but that doesn’t mean it’s difficult to do. Here are three tips that will help you develop the content you need for your business blogging.

3 Quick Tips for Effective Business Blogging

3 Quick Tips for Effective Business Blogging | connectinglocalbusiness.com

1) Start with a plan
Understand that what you need to write about and include in your business blog has to revolve around what your business offers. If you are a realtor, for instance, you could write about how to stage your home, home updates that buyers are looking for, what colors work best for fast sales and similar features like that. So planning your articles will ensure that you keep on topic and give the consumer what they are looking for in terms of valuable information.

2) Make sure that you include some sort of call to action in each post
People need to be lead and told what you want them to do. If you would like them to sign up for your email list then ask them to do that at the end of the article or post. If you want them to follow you on social media then include the links at the bottom of the post. If you want them to refer you, etc.

3) Make sure that you are offering fresh content on a consistent basis

Writing once or twice a month or a week are perfectly acceptable. However, if you write something today and then not write again for another two months, that could be an issue with the way the search engines rank your site.

So to make an impact with your website and increase those rankings think about adding a blog to your site and start adding valuable content your readers customers and clients are looking for. It will show your expertise in the area by offering valued content as well as making an impact on the search engines and, hopefully, your traffic on your site site.

If you need help with content for your business, I can help! Contact me to discuss the types of articles that would be great for your business.

Learn Business Blogging Basics

Coming in November, 2016, learn Business Blogging Basics at the Merced College Business Resource Center in downtown Merced, Ca.

This one day class is perfect for the small business owner or entrepreneur that wants to be able to connect with followers and customers.

As an attendee, you will learn the basics about how to blog and why it is important for content marketing and website development for businesses today. Includes structure of posts, topic development, how to market your blog and more.

Learn Business Blogging Basics in Merced, CA |connectlinglocalbusiness.com

Learn Business Blogging Basics in Merced

Understanding the concept of fresh content on your website is critical to keeping your customers eyes on your business. Blogging is a great way to reach out and connect with those people. Plus, it is helpful for SEO (search engine optimization) of your site too.

This class is a one day 3 hour class that will take place Friday, November 18, 2016. Send an employee or learn it yourself as a business owner.

Questions? Contact me or the Business Resource Center. Claim your spot soon! Space is limited!

Learn Web Development and Online Marketing for Business

If you are a small business owner then you know how tough it can be to learn how to market your business online today. With so many tools and new things you need to know, frankly it can be overwhelming.

I am delighted to share with you a 9 hour, 3 day class that you can take in person. Taught at Merced Community Services Workplace Business Resource Center through Merced College, this class is a way that you can get caught up on everything you need to know to market and effectively increase the visibility of your business.

Learn Web Development and Online Marketing for Business Merced Ca. | connectinglocalbusiness.com

Web Development and Online Marketing for Business

As a class attendee, you will learn to develop an online marketing strategy to increase visibility for your business by learning to use tools such as blogging, social media marketing, mobile marketing tools, pay per click, link building, and website development through search engine optimization (SEO).

Perfect for the small business owner, new or experienced, that is looking to learn tools to improve knowledge needed to market online.

Enroll yourself or an employee! Classes start in September and are held in Merced. If you are in Atwater, Livingston, Turlock, Mariposa, or surrounding areas, consider enrolling in this class.

With business heading more towards online marketing and ecommerce sales, this class will help you learn and understand these concepts and how they can work for your business.

Questions? Contact me or the Business Resource Center! See you in September!