How to Plan Your Social Media Campaign

As a local or small business on the internet, you know that business and competition can be tough. The question I hear most often from my clients is how do I get found on the internet and how can I increase my visibility. One way that is becoming very effective is through the use of social media.

How to Plan Your Social Media Campaign

image by stuart miles freedigitalphotos

Social Media is here to stay. For those of you that may be groaning right now, know that fighting against it may, in fact, hinder your business in the long run. Embracing it and making it work for you is how you can win the battle.

Here is what we know

* Social Media Works
* It lets people get to know you and your business
* It keeps your name in from of you customers and potential customers
* It keeps your business interesting
* But you must have a plan

How to Plan Your Social Media Campaign

Where to Start

* Choose a social media channel you enjoy
* Start with 1 or 2 max, until you are comfortable
* Use a calendar of engagement – When to post and what you will post
* Stick to it

So how do I make sure it will work for me? Check out these thoughts

How to Be Successful

* Know that people want to see engaging posts
* They want to have fun and be entertained
* They want information
* You have to be consistent
* You can share others posts and info for more engagement
* Become a resource for others through your posts and images
* Track your results and adjust as needed

It is not hard to find your niche. Images are powerful tools and need to be incorporated with as many social media posts as possible. Especially when using sites like Facebook, Instagram and Pinterest. Twitter is not as image heavy but it is becoming that way too.

Take the time to promote your business through the power of social media. Plan your calendar, plan your posts and have fun!

It’s Back to School Time for Business Too

It is back to school time! The parents are ready. The kids, probably not so much! But learning is what we do and we are primed for it from a very young age.

It's Back to School Time for Business Too

August is a huge time of year for retailers. Back to school means big bucks in terms of sales and money making promotions. August is also the perfect time for you to get back to school with your business learning too. Have you been putting off diving into social media with your business? Maybe you have been vacillating about starting a blog or building a website to promote your products. Maybe you want to learn more about seo and need help tweaking your business site.

What is stopping you from learning something new and making changes?

If you need help with your business, learning something new, keeping up with the changes in your industry as well as the online business environment is the place to start. If you are looking for help with changes you want to implement, maybe I can help. I offer a range of business services that are structured to help you with many small business tasks and needs from social media to writing.

Back to school is a wonderful time to get ready for the upcoming holiday push. It is like what our ABC’s have told us over the years Always Be Learning

image by nuttakit freedigitalphotos

Tips to Manage Your Social Media

Social Media has become a huge part of any small business today. In fact, many businesses are flourishing because of their social media participation. Having tens of thousands of followers is not uncommon in a small business. Even as a solo entrepreneur, setting yourself apart and managing your social media can become a big part of your day.

Tips to Manage Your Social Media

Finding the time and dealing with managing that exposure is important. Try a few of these tips to help you and your business grow your social media presence.

1) Stock pile images and edit them in bulk. That way you do not have to spend time editing each image before posting.

2) Use a scheduling tool, like Hootsuite, to pre-schedule your posts to go out at a particular time. While some social media channels encourage live posting, like Facebook, they are great to use when you cannot be online but want something to go out.

3) Do schedule time to have a presence and be online to chat and interact with your followers. Do not always pre-schedule posts. Followers want to get to know YOU.

4) Create a calendar for posting to specific social media accounts. While you should try and hit them all every day, keeping your exposure to a manageable level will help with that.

5) Choose your social media channels wisely. You do not have to join them all. Start with the top 3 or 4 and you can add from there. A must have is Facebook then you can add a few others, depending on your type of business.

6) Assign the task to someone in the office or hire it out if you cannot post on a regular basis. Daily posting is important to grow and interact.

7) Learn the best times to post on social media to post so you do get the biggest bang for your time. Do an internet search for the latest figures or check out the infographic linked.

Using tips like these are going to help you save time and manage your accounts better, allowing you to build your business in a smart and more manageable way.

For more tips, make sure to sign up for my newsletter at the link above that goes out each time I publish. Or contact me for one on one ways to help your business.

image courtesy of and Stuart Miles