How Google Helps Your Website SEO

I talk a lot about SEO, otherwise known as search engine optimization, because there are certain portions of the practice that every business owner needs to use to make their website rank in the search engine results better. After all, we want to get the most out of our websites and by being able to use a few methods used in SEO, your site and results can only be better for it.

Google actually has many tips and tricks that you can use to optimize your website. One of their websites is called Webmaster Tools. This is where you can find in-depth assistance for improving your site presence on the internet.

However, there are a few quick and easy ways that Google can help you right now. Take a look at these three options.

How Google Helps Your Website SEO

How Google Helps Your Website SEO

I’m sure you’ve noticed the drop-down phrases that show up as you start typing in the search engine box when looking for a product or information. Those phrases are actually popular searches that people have done for similar information. You can use those phrases within the body of an article or somewhere on your website for improvement with the search results for that phrase. See the example below:

How Google Helps Your Website SEO - google searches

Also located on the Google results page are alternate searches and phrases that have been used by other people. So when you get the results from your initial search, if you go to the very bottom of that page, you will see some suggestions. These are also a great way to add some SEO keywords to your website, if used the way I mentioned above. Example below: (pssst- recognize anyone there? Cool!)

How Google Helps Your Website SEO - google releated searches

I mentioned Webmaster Tools already. That site is loaded with tips and information, as I said. But they also offer a free resource called Google Analytics which gives you information on the visitors from your site. You can find information such as keywords visitors used coming in, age group, exit pages, and so much more.

These resources are highly valuable for any business owner and website owner to use. Foremost they are free and simple. Plus, these resources are a great way to get start adding some relevant keywords to your site. Next time you use a search engine, take time to see how Google helps your website SEO.

Make sure to sign up for my free report – How to Write Effective Business Content by signing up at the top of the website!

How to Write Effective Business Content

I’ve been working small business owners for many years and there’s one thing that stands out to me and that is the understanding of what content can do for your business on the Internet.

In business today, content takes on many different forms. In this new report that I have published for you, we’re going to explore what business content means to your business and how to write it effectively.

How to Write Effective Business Content

Everyone wants to be successful and make money doing the things they love. Download this free report and learn how you can write effective business content with the four tips you need to be effective in the online marketplace.

How to Write Effective Business Content

In this report we look at 4 key items:

  • What is business content
  • Why is content important for your business
  • How can you use business content
  • How to write effective business content

This free report is designed to help your business in clarifying what content is in what it can do for your business. Then you know what you need to do to take your business to the next level.

How to Write Effective Business Content - free report

Grab your free copy!

Use the sign up form above and let me know how it helps your business!

Need help with your content? Got the ideas but not the time? Shoot me an email and lets work together to bring your business!

Is Your Business Hiding in Plain Site?

These days any serious business owner that knows their business trends has a website and/or blog to help market their business online. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. It is a way to break out from the competition and let people know you are in business and not hiding in plain sight.

However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche. There are many ways to enhance your online presence. Here are a few.

Is Your Business Hiding in Plain Site?

Is Your Business Hiding in Plain Site?

Tips to enhance your online presence with niche-related features like WordPress

If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this has to be your first enhancement.

Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date. Your blog will be updated regularly without you having to work on it every day.

Check out WordPress for your blog or website

If you are working in a small company or are a solo entrepreneur, you might be thinking that you have no idea how to do either of these tasks and have no budget to hire anyone. The good news is that you can kill two birds with one stone with a completely free program like I use, WordPress.

There are two ways to accomplish this. The first is to set up a free blog at WordPress.com. This basic version of the program is mobile-friendly and will show you just how easy WordPress is to use. Link to your site and vice versa to drive more traffic.

The second way, and the best method, in my opinion, to do this is to download a copy of the free program at WordPress.org and upload it to the main folder of your website, or to a subfolder, such as one called blog. Install the program and start adding content consistently.

WordPress Tips

The full version of WordPress includes 2 key items that can really help your niche business take off. The first are themes and the second are plugins.

Themes set the overall appearance and functionality of the site, such as a text-based blog versus a photo blog. Search through all the free professional-looking themes available to find the one that is right for the look and feel of your business.

Plugins are little mini-programs that add a range of functions and tools to your pages and site. These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site as well to a number of exciting niche options that will make your site a magnet for customers, such as:

– A forum or discussion board
– Top niche products lists with links to buy
– An article directory
– A membership site, free or paid
– A Frequently Asked Questions (FAQs) portal
– Affiliate promotion

And much more.

If your site isn’t getting the kind of traffic you want or enough repeat visitors, update your site/blog, add functionality, and see what a difference it can make to your profits.

If you need help with updating your blog or website, ask me how I can make a difference and assist you!