What is Content Marketing and Why is it Important for Your Business

I work a lot with small business owners and many of them have storefront operations. A lot of the owners understand they need to also be on the Internet because that is where business is heading. But there’s also a disconnect between just having a presence, like a simple website, and actually marketing that website for traffic.

I focus a lot on trying to teach the small business owners through seminars and one on one meetings how content marketing and social media marketing is a necessity today for building traffic. Plus, I share the tools, or even assist them directly, in the marketing aspect.

What is Content Marketing and Why is it Important for Your Business

What is Content Marketing and Why is it Important for Your Business

Understanding what content marketing can do for you is an important aspect of being able to develop content that your customers and clients want and need. Content marketing is more than just putting out articles. It is a way of speaking to those wants and needs by answering the questions your potential audience has about your type of business. It’s a way to develop and curate information that people are searching for on the internet.

Utilizing unique, custom content in effective and consistent means will help keep your website fresh and up-to-date. It will speak to your audience directly and also increase your traffic because of the search results from organic inquiries.

You have to research what your customers and clients are looking for on the Internet and be able to answer the questions through your content.

For instance, if someone is searching for “how to make an apple pie”, and your business is related to cooking, home goods, lifestyle, or/and recipes, hopefully you have content there regarding “how to make an apple pie”. The same would go for a search regarding “best apple pie recipe” and so on.

This content can be in images with additional text, in video with accompanying text, and recipe form.

Now, granted, you cannot answer every query that could bring someone to your website. But you could certainly start consistently adding new content to your website by researching the keywords and queries of organic searches having to do with your business and market. Then share that content throughout social media, email marketing, and other avenues to help improve your traffic.

This is content marketing in it’s raw form. It can be much more in depth than that but even if you just start with this method two to three times a week, you will start to see improvement in the traffic to your business side. It’s up to you from there to convert that traffic into sales.

Need help with your content? Drop me a line and together we can target your needs.

Tips to Improve Local Search Results for Your Business

The Internet is becoming more and more mobile. With upwards of 40% of searches now being conducted on mobile devices, it’s even more critical that your business is found in local searches, if you have a local location.

Having your business listed in local searches is not something that just happens. You have to tell the Internet that you’re there. So how do you start? Here are some tips you can use.

Tips to Improve Local Search Results for Your Business  | connectinglocalbusiness.com

Tips to Improve Local Search Results for Your Business

  • The first place to start is a Google Plus page. As a business, set up your business page on Google+ and include all of the business information for your location.

If you think about how you use your mobile device for searches, you’re going to want to include the answers to those searches. Address, phone number, hours of operation, etc. Make sure you fill in the description of your business with as much detail as possible.

  • Include images on your Google+ page. These can reflect in the searches that people do and may even help influence someone to click on that website.
  • Customer reviews are great tool to have include on your page as well. Google will pull random reviews to show on search engines that are integrated into your Google+ page. Google likes reviews left by real customers since they are not influenced.
  • Another critical piece to being found in local searches is to have your business name, address or even just city and state on your tag lines and images. Also include it on maps and on the footer of your website so that a visitor can easily find you. Plus, this will show in the search engine results.
  • Also make sure that your website includes an option for mobile viewing. This is built into many websites today so if you are running old template or theme for your website, your customer may not be receiving the best view of your site.

These are just a few things that you can do to make sure you’re being found in local searches easily. Take the time to update your website information along with a Google+ page to improve search engine optimization for your business.

5 Easy Tips for SEO in Business Blogging

When I talk to people about blogging for business and search engine optimization one of the first things that comes into the discussion is how to be found on page one of the search engine results. While it’s nice to think that we can all rise to the top of the search engine results pages, reality is that it can be a difficult journey, unless there’s are certain factors involved in your blog.

Google and the other search engines continually update their search algorithms and so there’s never a guarantee that your blog or website will be in the top results for a particular keyword.

However, if you utilize some of the main features in search engine optimization your results may be a bit more positive than what you may be seeing today.

With that in mind I wanted to share with you five easy tips for SEO in your business blogging blogging that may help improve your results.

5 Easy Tips for SEO in Business Blogging

5 Easy Tips for SEO in Business Blogging

  1.  You must blog on a regular basis. Whether that is once or twice a week or once or twice a month, the consistency is the key here.
  2.  The content that you write must be in correlation to the topic of your site. It also needs to include a healthy discussion of the topic. That doesn’t mean 200 or 300 words. That means you need to fully discuss your topic at 400 to 500 words plus.
  3.  Make sure you use keywords in your titles within the body of the post and also within the images that you are using. Choose one or two main key words per article and include them in the key areas I mentioned in point 2.
  4.  Make your blog post easy-to-read using smaller sentences, header titles, and include bullet points or numbered lists. This makes it easy to read and scan for your reader. As we know most people scan articles today so give them the info that they want in and easy to read manner.
  5.  Include linking within your article to other posts that may interest your reader and correlate to the topic you’re writing about. You want your reader engaged in your topic and your blog so as to lead them to other articles of interest that will benefit them and also keep them on your site for a longer time. Offering articles and blog post the value is always important in SEO.

These five tips to help improve your business blogging as long as you are consistent and include these each time you write and publish.

For more tips like this, sign up for my emails and let me know what difficulties you’re having with your business blog. I am always here to help improve the effectiveness of your blog and website. Let me know how I can help your business.