Tips to Improve Local Search Results for Your Business

The Internet is becoming more and more mobile. With upwards of 40% of searches now being conducted on mobile devices, it’s even more critical that your business is found in local searches, if you have a local location.

Having your business listed in local searches is not something that just happens. You have to tell the Internet that you’re there. So how do you start? Here are some tips you can use.

Tips to Improve Local Search Results for Your Business  |

Tips to Improve Local Search Results for Your Business

  • The first place to start is a Google Plus page. As a business, set up your business page on Google+ and include all of the business information for your location.

If you think about how you use your mobile device for searches, you’re going to want to include the answers to those searches. Address, phone number, hours of operation, etc. Make sure you fill in the description of your business with as much detail as possible.

  • Include images on your Google+ page. These can reflect in the searches that people do and may even help influence someone to click on that website.
  • Customer reviews are great tool to have include on your page as well. Google will pull random reviews to show on search engines that are integrated into your Google+ page. Google likes reviews left by real customers since they are not influenced.
  • Another critical piece to being found in local searches is to have your business name, address or even just city and state on your tag lines and images. Also include it on maps and on the footer of your website so that a visitor can easily find you. Plus, this will show in the search engine results.
  • Also make sure that your website includes an option for mobile viewing. This is built into many websites today so if you are running old template or theme for your website, your customer may not be receiving the best view of your site.

These are just a few things that you can do to make sure you’re being found in local searches easily. Take the time to update your website information along with a Google+ page to improve search engine optimization for your business.

5 Easy Tips for SEO in Business Blogging

When I talk to people about blogging for business and search engine optimization one of the first things that comes into the discussion is how to be found on page one of the search engine results. While it’s nice to think that we can all rise to the top of the search engine results pages, reality is that it can be a difficult journey, unless there’s are certain factors involved in your blog.

Google and the other search engines continually update their search algorithms and so there’s never a guarantee that your blog or website will be in the top results for a particular keyword.

However, if you utilize some of the main features in search engine optimization your results may be a bit more positive than what you may be seeing today.

With that in mind I wanted to share with you five easy tips for SEO in your business blogging blogging that may help improve your results.

5 Easy Tips for SEO in Business Blogging

5 Easy Tips for SEO in Business Blogging

  1.  You must blog on a regular basis. Whether that is once or twice a week or once or twice a month, the consistency is the key here.
  2.  The content that you write must be in correlation to the topic of your site. It also needs to include a healthy discussion of the topic. That doesn’t mean 200 or 300 words. That means you need to fully discuss your topic at 400 to 500 words plus.
  3.  Make sure you use keywords in your titles within the body of the post and also within the images that you are using. Choose one or two main key words per article and include them in the key areas I mentioned in point 2.
  4.  Make your blog post easy-to-read using smaller sentences, header titles, and include bullet points or numbered lists. This makes it easy to read and scan for your reader. As we know most people scan articles today so give them the info that they want in and easy to read manner.
  5.  Include linking within your article to other posts that may interest your reader and correlate to the topic you’re writing about. You want your reader engaged in your topic and your blog so as to lead them to other articles of interest that will benefit them and also keep them on your site for a longer time. Offering articles and blog post the value is always important in SEO.

These five tips to help improve your business blogging as long as you are consistent and include these each time you write and publish.

For more tips like this, sign up for my emails and let me know what difficulties you’re having with your business blog. I am always here to help improve the effectiveness of your blog and website. Let me know how I can help your business.


3 Quick Tips for Effective Business Blogging

With the amount of websites on the Internet today it’s critical for small businesses to really understand how the search engines work and how to maximize your efforts for your website to be found and utilized by current and potential new customers. As we know, business today is shifting from brick-and-mortar to a combination of both storefront and internet sales. In fact, there is huge business opportunity yet to be developed on the Internet and most businesses understand the internet is a hot place to be for improving sales and interaction.

Developing your website is important for a small business as that is the way you can generate more page views, which can convert into sales and income for your business. It’s a well-known fact, if you read the Google Webmaster tools website, that fresh content is a huge influence on the value a website is given in the search engine rankings. So if you’re looking for ways to generate interest on your website, one of the best ways to do that is through fresh content using a business blog.

Developing a blog can take time and effort, but that doesn’t mean it’s difficult to do. Here are three tips that will help you develop the content you need for your business blogging.

3 Quick Tips for Effective Business Blogging

3 Quick Tips for Effective Business Blogging |

1) Start with a plan
Understand that what you need to write about and include in your business blog has to revolve around what your business offers. If you are a realtor, for instance, you could write about how to stage your home, home updates that buyers are looking for, what colors work best for fast sales and similar features like that. So planning your articles will ensure that you keep on topic and give the consumer what they are looking for in terms of valuable information.

2) Make sure that you include some sort of call to action in each post
People need to be lead and told what you want them to do. If you would like them to sign up for your email list then ask them to do that at the end of the article or post. If you want them to follow you on social media then include the links at the bottom of the post. If you want them to refer you, etc.

3) Make sure that you are offering fresh content on a consistent basis

Writing once or twice a month or a week are perfectly acceptable. However, if you write something today and then not write again for another two months, that could be an issue with the way the search engines rank your site.

So to make an impact with your website and increase those rankings think about adding a blog to your site and start adding valuable content your readers customers and clients are looking for. It will show your expertise in the area by offering valued content as well as making an impact on the search engines and, hopefully, your traffic on your site site.

If you need help with content for your business, I can help! Contact me to discuss the types of articles that would be great for your business.