Once you make the decision to start a blog for business, you will soon realize that there are many different platforms. So how do you decide what to use and what is going to work best for your business? The first thing you need to decide is how you are going to use a blog.
For business owners, using a blog is an awesome way to connect with clients and potential new clients. There are free versions of blogs that can be used and there are blog platforms that are considered to be “paid” but that is because of what is needed to run the blog. WordPress actually has two versions of their blogging format: a free version that is found under wordpress.com and the “paid” version found under wordpress.org. (the paid portion is just your hosting fees and your url name fees – so very nominal cost) So which is best for your business?
WordPress was developed for several reasons, hence the 2 different versions. WordPress.com is mainly used for non commercial use. It is meant for general, personal blogging. Ads and any type of selling is not allowed on the .com platform. There is a limited amount of customization that you can do to a .com site as well.
For business and any type of commercial usage, the .org site is the only professional way to go. While it is a “paid” version, it is still extremely affordable and it gives a huge array of extensive modifications that can be added to create more than a blog. You can create a website that reflects you and your business.
What causes WordPress.org to be considered a “paid” option is that you must provide hosting for the domain. unlike the .com site that is hosted for you on the WordPress servers, using the .org install allows you to Own that website completely. You can therefore build whatever type of business site you want. ECommerce, blog, Info based, you name it.
Blogging for business using WordPress.org is an affordable way to get your business online and the best choice for a beautiful site. Stick around and we can help you get your business online and moving forward.
0 Comments