Once you have decided to build a website for your business, the one thing that you must add is custom content. If you have been around the web long enough you may have heard that “content is king”. What does that mean exactly?
Content is the basis for your website and blog. It is articles, posts and descriptions that explain to your readers who you are, what you do and what the product or service you offer can do for the client. It brings together your design of your site with the content through words that will help target your customer.
Just building a website is great. But the days of “build it and they will come” are long over. Do not let anyone tell you that having a website will bring your the traffic you need to add customers and sales to your business. You must include content to your site. This is why using a blog based site is a fabulous way to go. You have a place for products and a place to tell your customers about your products or services.
Adding a few posts to your site when you build it is great, but in order to keep Google and the search engines happy, plus your site in the forefront of your potential customers and clientele, you need to be adding fresh content at least 2 times a week but no less than 3-4 times a month. What this does for you is tell Google and other search engines that your site is open for business. It also helps determine where you are ranked in the search engines, depending on your content. SEO copywriting is a whole other subject that we will get into soon, but it will be something you want to remember, especially since that is a service I offer.
So what happens if you are a terrible writer or you cannot think of things to write about for your business? That is where a ghostwriter such as myself comes in. I write copy for sites that can be published right to your blog or website and no one knows that you did not write it. Cool, huh?
Custom content is king and I can help you add it to your business. Ask me how I can help your small business!
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