Original content is critical for every business in the internet, small and large. It is a well known fact that search engines thrive on fresh content and uses it to determine who to send to your site, depending on your keywords and the relevance of the content. Content also allows you the opportunity to converse with your customers and potential customers with authority and knowledge of your industry. It is used to develop your advertising and social media campaigns too. In a well used phrase – content is king.
With all of the reasons to incorporate a good content marketing plan in your business, time is also tight for many business owners. Outsourcing some of the work can be the answer for you so choosing a good freelance writer also known as a ghostwriter, can be extremely helpful to you and your business. But how do you know how to choose a freelance writer for your business?
Here are 6 tips for choosing a great freelance writer
1. Experience: The freelance writer that you hire should have experience in the type of work you are asking them to complete. Not every writer can write technical pages or white papers, so make sure to ask what they focus on and share everything you are looking for. They should have enough experience to complete the tasks you request in a professional and timely manner.
2. Varied Services: A strong freelance writer usually will offer more than one type of service. This may come in handy when you expand and develop your business and blogs. It will also help to keep all of your writing work organized and easy to deal with by choosing one professional company.
3. A good freelance writer will be flexible: Choosing a writer that can work with your ideas and will be open to new ones is important as you will need them to listen to your needs and put your voice into the completed written piece. You want to have your articles and blog posts that are written on your behalf to have a unified voice. Plus offering topic lists and article ideas will help that writer and the direction you want them to go for your business.
4. Offer Examples of Past Work: By seeing some written examples of past work you have the ability to make sure the freelance writer can deliver the type of work that you expect. While you may not know who they wrote the piece for, you can get a feeling for the type of work that they can deliver.
5. A professional freelance writer should know basic SEO article formatting: While many businesses many use a separate SEO business to help optimize their websites, your writer should also be able to work hand in hand with the other company by formatting the articles with the structure and basic SEO techniques to help in your placement in the SERPS – search engine results pages.
6. A professional service will provide you original content: Original and not re-spun content is what is expected from a professional freelance ghostwriter.
If your business is in need of content on a regular basis that you are having difficult getting out, using a freelance writer is a great option. You can buy articles in bulk and have them delivered daily, weekly, monthly or whenever you need them. Check out our service page and drop me an email. I would love to see if I can help you and your business.
image courtesy of freedigitalphotos and stuart miles
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