5 Elements of a Successful Digital Marketing Plan

It’s easy to say you have a marketing plan, but until you have that plan laid out and a strategy attached, do you really have one?

Do many digital businesses even have or use a marketing plan? If not, maybe that is why their business could be struggling.

Let’s take a look at some elements of a plan that you can easily incorporate into your business to move and improve your business growth.

5 Elements of a Successful Digital Marketing Plan

Here is what we will be covering, starting from the bottom up.

Email Lists
Social Media Management and Listening
Online Content via Blogging, Content Pillars, and Articles
Search Engine Optimization
Online Ads like PPC or Digital Ads

Email Lists

This is one of the most important pieces of your digital marketing because this email list is golden. It is the holy grail. It can go with you and be with you always.

By building your email list, you have the ability to speak to your customers or potential customer at any time! It is a huge piece of your marketing toolbox!

I think it truly is the foundational piece as you should be driving all leads from ads, social, and one-to-one conversations to your site for email signup.

Social Media Management and Listening

Social is a major part of marketing now and if you are not participating, then you need to be.

Start simple, even with just one page like Instagram or Facebook, and engage with your followers and other pages. Talk to people. Ask questions. Listen to what they are saying and looking for online.

You can also use sites like Answer The Public, Reddit, and Google Trends to see what your customers are looking for and talking about. This helps you build interest and gives your customers what they want and need.

Online Content via Blogging, Content Pillars, and Articles

Since you are reading this on a blog, you need to know that blogging is huge when it comes to sharing your expertise and building authority for your business.

Using articles and sharing them with other sites, and building content pillar pages, go a long way in answering your potential customer’s needs. Education is a wonderful method of showing what you can do, not just talking about what you do.

Plus, blog articles are fodder for search engines and help you produce fresh content that your next clients are looking for.

Will your next article lead you to a new customer or client? Possibly!

Search Engine Optimization

Optimizing your website and even your social media pages can help drive traffic to your website. Once they get there then it is up to you to do the conversion. However, structure and all of the key pieces of SEO need to be in place in order for you to be found too.

SEO is a big topic, but you can start by understanding the basics and applying them to your site. Even the structure of your blog posts and pages matters.

Online Ads – PPC or Digital Ads

Once all of the pieces above are in place, the next step will be working on some ad pieces. Facebook and Instagram are great places to start dipping your toes in the water. They are affordable and allow you to control many pieces of who sees your ads.

You can drive the intended to your website for email collection and further contact/sales and start improving your conversions by getting people into your funnel. Ads are a great way to do that as long as they are focused and offer a clear call to action.