A Marketing Professional’s Guide for Busy Local Business Owners As a small business owner, you make decisions every day, both big and small, that impact your growth. So how do you really know what’s working and what’s wasting time and money? This is where Google Analytics comes in. It is… Continue Reading How to Use Google Analytics to Track Small Business Success
Have you ever done an audit on your business? Doing something as simple as searching for your business online can be eye-opening!! It shows you how you’re perceived in the marketplace by people seeking services similar to yours. It does not need to be in-depth to start. In just 30… Continue Reading Quick Online Presence Search Audit for Local Businesses
If you run a local business, you’ve probably heard the term “SEO” thrown around. But what does it mean, and why is it important? SEO stands for Search Engine Optimization. It’s a way to make your website and online content more visible to people who are searching for things related… Continue Reading Essential SEO Tactics for Success Across All Platforms
I think, for the most part, business owners do not realize what they need in terms of prep before they start a website. Even if you’re going to hire someone to do it for you, there are still items that are going to be required to know and understand. I… Continue Reading Things to Know Before Setting Up a Website
Your website is one of the most powerful tools you have for marketing your local business. Consider it the central hub where all your marketing efforts come together. By using your website effectively, you can attract more customers, keep them engaged, and encourage them to return. Here are some simple… Continue Reading How to Use Your Website as the Hub for Your Marketing
So much work goes into building your business website and planning the proper content. The last thing you want is for all this work to go to waste. If you’re not saying the right things to the right people in the right way, your site won’t perform well. After all,… Continue Reading The 7 Must-Have Elements of a Successful Website