Top Tips to Boost Local Traffic to Your Site

I love working with small business owners. Many of them are entrepreneurs, bootstrappers if you will. They either have a product or service and they work hard at developing their business online and offline.

I also see a big disconnect with some business owners. They may have a website but it looks the same as it did when they had it built and it has been very ineffective in bringing business to their door.

If this sounds familiar, there are some things you need in order to pump up that traffic, bring people in the doors, and fill those seats. Your website should be working hard for your business and be a big part of your marketing efforts.

Top Tips to Boost Local Traffic to Your Site

Top Tips to Boost Local Traffic to Your Site

Make sure to include local contact information on your website

Place it in your header or your footer. These two sections are seen on every single page of your site. It makes it simple for people to find your address and phone number, or whatever local contact you have. Don’t rely on just a Contact Me page. People want quick and easy, immediate results when they’re looking for you.

Immediately sign up for a Google My Business account.

This is a feature that Google offers for business owners that will give you a Google Plus page as well as the ability to offer a review feature, post images about your business, add a map to your site and many other important details.

Start utilizing social media channels

Use those social media posts to drive people to your website where they can sign up for your emails, receive discounts, read blog posts, product tips, product information etc. Focus on one or two social sites that will bring you the most traffic and be extremely consistent posting and engaging with your followers. Post several times a day, every day, for the best engagement.

Be found locally at events

Start joining and using networking groups, chamber events, street fairs, and other local events. Make sure to include your website on every piece of marketing that you do. Always remember to include a call to action and send them to your site on everything you hand out or sponsor.

Maximize your website landing page

For traditional advertising, whether it’s newspaper ads, radio spots or other, use your website as a landing page and create a special page for each promotion. That way you can know what advertising piece was more effective through tracking.

Make sure to install Google Analytics

This will help you track your website hits and conversions. It also will give you key words that people are finding you with so that you can better utilize them and incorporate them into your website.

Use Local Keywords

Make sure your website includes local search words for your area. Otherwise known as SEO keywords, these would be specific to your business.

Using top tips like these you’re going to start to increase the amount of your local traffic. Be extremely consistent in your posting on social media, when blogging, and also when updating your website. The fresher your content, the higher you rank in the search results. That is a key item for bringing the traffic to your site.


Need help to boost local traffic? A site audit and a social media audit will help to see how well your business is developing on the Internet. Contact me for your one-on-one appointment.

4 Cornerstones to Effective Online Marketing

I work a lot with small business owners that have a storefront. They’re finding themselves in the uncomfortable situation where online business is now becoming the norm. The Main Street brick-and-mortar is finding it difficult to compete since they are behind the eight ball in terms of marketing online.

I also hear a lot of the frustration about marketing online from both local business owners and online business owners because they don’t understand how it can work for them. It turns out many of them don’t have the necessary tools set up so they can market effectively to drive business and compete online.

There are some must-have tools that you will need to make it work. So let’s talk about the four cornerstones to effective online marketing.

4 Cornerstones to Effective Online Marketing - ConnectingLocalBusiness.com

4 Cornerstones to Effective Online Marketing

Website

Every business needs to start with the website. This is the fundamental beginning to any type of online marketing, contact, and sales. All business on the Internet will circle around your website. Your website needs to be SEO friendly as well as mobile friendly for the best results.

Blog

Many people disagree about the fact that a blog connected to your website is a critical cornerstone of online business. But what a blog does is allow you to create fresh content on a daily or weekly basis that is speaking directly to your target market. It allows you to then share that information. Plus it acts as a catalyst for the search engines, if your SEO is done properly. They want fresh content continually!

Social Media

Social media is an extension of our website and the conversations we have with our target market. You can take fresh content that you have shared on your website and blog then share it to your social media channels. You can converse easily with people and potential customers. You get to know them and they get to know who you are both as a business and personally.

Email List

A critical component in the cornerstones is your list. An email list allows you to speak directly to those that are interested in your business and that want to know what’s going on on a daily or weekly basis. You can teach, inform and drive sales easily through your email list because people already trust you and want to know what’s new and exciting.

THe Cycles of the 4 Cornerstones to Effective Online Marketing - ConnectingLocaBusiness.com

These four cornerstones work together to help you create a solid and effective marketing plan. One should not work without the other. They are in fact like a circle.

The website drives the marketing list. The blog helps to drive social media. Social media points back to the website to continually fill the email list.

So if you don’t know where to start, I can help. We can start with a plan to get these for cornerstone stones in place and start driving your online marketing. Let’s talk today to get your business on track!

10 Tips for Marketing Your Business with Facebook Pages

As a small business owner, chances are you are always looking for ways to develop and market your business. That is just what we are supposed to do! Facebook is a huge opportunity for business marketing today, as long as you do it smartly.

With over 1.3 billion active users and over 48% logging in on a daily basis, learning as much about this social tool is smart. Facebook makes it easy to target your demographic audience with your business page.

I already shared with you part 1 of this series about marketing your business using your Facebook Profile. Today, I want to move into a business page and share with you some tips for marketing there.

10 Tips for Marketing Your Business with Facebook Pages

10 Tips for Marketing Your Business with Facebook Pages

1. Create a page

That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture

Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it. Include a Call to Action if you can do it briefly.

3. Add a Call to Action

Use Call to Action buttons or links in your posts and in ads you create. Responses to a Call to Action help build your fan base and create alternative ways to market to those fans.

4. Add a description of your business

This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you

Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your personal Facebook Profile to acquaint your friends with your Facebook Page

Ask them to Like your Facebook Page. (Another Call to Action!)

7. Add the ability for customers to rate your business

Showing off your great reviews and star ratings is a great tool to help build your business.

8. Start posting and do it often

You increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day. Vary the times and track what works best for you as far as engagement.

9. Do not post only ads on your page

Your main reason for creating the page is to increase your business. An advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as a few ads sprinkled in. But most importantly, give them Value!

10. Allow others to post to your Page

This provides an opportunity for two-way communication with prospects – another step in building a relationship rather than merely dispensing ads. There are options available to provide monitoring so you can protect your page from inappropriate language, for example.

Start with your Facebook Page to grow brand awareness and respect from visitors to your Page. This one tool can start an exponential growth spurt by directing them to your website or email list.

These tips for Marketing Your Business with Facebook Pages should surely help increase your traffic and, most importantly, your conversions.