I talk a lot about content creation for small business because it is an important part of building your business online. There are numerous studies that show small businesses that utilize a blog and social media together have more traffic than a small business that does not blog.
In fact, blogging will bring your site inbound links, more indexed pages, higher lead generation, and even more credibility due to expert articles.
Blogging is not difficult to learn. The hardest part is being consistent and not making mistakes that could negate all of your work.
Here are some top blogging mistakes to make sure you avoid in your article creation. Check it out on video too!
7 Blogging Mistakes to Avoid
* Not Sharing Your Posts
If you are blogging make sure that you are sharing your post on your social media channels. Link them back to your blog for increased traffic.
* Not Publishing Consistently
Search engines thrive on content and by not publishing on a regular basis you are actually inhibiting and decreasing your traffic.
* Not Updating Old Content
Search engines like when you update and change your website. Go through all posts occasionally and add a new paragraph or change the image. You can then share it again on social media with the new information.
* Not Offering Value
If your blog posts are only about product you may be chasing readers away. Offer informative pieces that teach your reader something or give them something to think about.
* Not Having a Plan
Take time to plan your content several weeks or a month ahead. This eliminates the time issue and not knowing what to post.
* Not Including a Call to Action
Your readers need to know what you want them to do. Yes, you are offering a post with value but you can also ask them to stick around. Ask them to sign up for a newsletter, link to other articles, ask for a sale or other options.
* Not Interacting With Your Readers
When you write in a manner that is engaging and interesting, people will comment. Make sure you are interacting and conversing with them too.
These 7 mistakes could cost you valuable readers. Take the time to perfect your blogging so your readers find the value they want and the results you want.
No time to blog or not a great writer? I can help. Let’s make it happen today!
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