If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention.
One of the main reasons is the trustworthiness of one website over the other. Thankfully, there is a lot you can do to make sure you measure up. You can show the search engines and your readers that you have a website that can be trusted.
Here are some tips you can use.
Simple Ways To Boost The Trust Factor on Your Site
1. Install an SSL certificate.
You want your website to be accessed through the more secure https protocol. Speak to your host about getting this installed and what steps you need to take to make sure your entire site is converted over.
Some hosts have a fee for the certificate, although most of them offer it as part of their standard package. You just need it turned on and your site refreshed to accept it.
2. Improve your website’s load time and make sure it is mobile-accessible and responsive.
These technical details are becoming more and more important when it comes to ranking well. If you don’t get this right, you’re almost dead in the water. If you are using WordPress to run your site, choosing the right theme will go a long way toward helping you accomplish this.
3. Add privacy policy, terms of service, and FAQ pages to your website.
Not only will the addition of these pages (and making sure you link to them from each page on your site), signal credibility to the search engines, but it will also show your visitors and potential customers that you are serious about what you’re doing.
4. Social signals are another important part of trustworthiness.
We are social creatures who look to others for cues on who we can trust and who we should avoid. Set up social media profiles to go along with your site. Build your audience there and share your best pieces of content regularly. As others like, comment, and share, your credibility will start to go up.
5. Work on more credible content and only try to get links to your site from credible sources.
It may be tempting to go on sites like Fiverr to buy traffic and links, but it will likely do little good and will hurt you in the long run. Instead, build that reach and those links organically and over time.
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