How to do Faceless Marketing on Social Media

Summary

Faceless marketing allows those not overly comfortable with social media to dive in and market with options that work best for them. Included is a guide that brings you all the details on how to succeed with faceless marketing.

As someone who has been involved in small business since I was 18 years old, it’s interesting to watch the different trends in marketing. Everything is cyclical in terms of what’s effective and what’s not, especially when it comes to the growth in digital marketing that we’re experiencing today.

Everyone knows you need to have some form of digital marketing that works well for your business. I am in the camp that believes you must have at least one channel or platform in use. You can do exceptionally well on that one platform if you do it right and focus on maximizing your knowledge in that area.

Having multiple platforms is fine but be aware that you could be splitting your energies if you are an individual business owner. But whatever works best for you is where you should focus your time. Track your analytics!

With that being said, there are many clients that I have worked with who are not comfortable with video or showing their face and therefore have shied away from doing as much social media as they should be.

woman holding a flower pot in front of her face

What is Faceless Marketing

Today there’s a resurgence of what they’re calling faceless marketing. This marketing method uses images other than your face. It could be side views, or it could be location views. Maybe pictures or videos walking your dog or your fingers on the keyboard.

Faceless marketing allows those not overly comfortable with social media to dive in and market with options that work best for their business. I believe as long as people do something well regardless of whether you’re showing your face, you can see growth and engagement on your account.

cover for faceless digital marketing ebook

How to do Faceless Marketing on Social Media

I wrote a new guide that brings you all the details on how to succeed with faceless marketing. It is packed with tips and How-To’s that will show you how to develop, grow, and monetize an Instagram account or any social media platform you choose.

You will learn how to: