I work with many different types of businesses in my consulting business, but one thing most of these people have in common is the lack of a marketing plan. A marketing plan clearly outlines your goals for your business. It identifies your target customer and how you want to sell… Continue Reading Small Business Marketing Plan Checklist
It can be frustrating to try to compete in the local market today. But the fact of the matter is many people crave having their own retail or physical location for their business. The entrepreneurial spirit is still strong today. Because of that, you have to be creative and extremely… Continue Reading Local Marketing Strategies for Small Business
Your business website is an extension of your business and with that comes the fact that our website should be a reflection of our expertise. Whether you are a business professional, service provider, or shop owner, here are some ways that you can tweak and update your site for improved… Continue Reading 7 Ways to Improve Your Business Website
If you have a website, whether it be business-related or a personal blog, you need to be aware of some changes that may be occurring in the next year or so. On the horizon are potential new laws, especially in California, that will require everyone to have the ability to… Continue Reading 5 Tips for Website Accessibility
As a business owner, there are many forms of legal contracts that we utilize in our day-to-day business. These could be things like business contracts, employee or employment contracts, financial contracts, etc. Having a website is an extension of your small business and with that comes additional policies and contracts… Continue Reading 3 Standard Policies You Need on Your Website
If you are a local small business you know it can be tough to gain traction with your marketing. Two of the most important tips for marketing success I can give you are: 1) Be Consistent in all things, and 2) Make a marketing plan with a strategy for implementation… Continue Reading Top Marketing Tools for Small Business in 2025