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Running a local business can be tough. One of the biggest challenges is deciding how to spend your time and money to grow your business. Should you focus on getting new customers, or is it better to take care of the ones you already have? Let’s explore the costs and… Continue Reading The Cost of Getting a New Customer vs. Nurturing Your Current Ones
I have been working on refining and expanding my DIY SEO resource for 2025. I am super excited about that; it will be an awesome resource for your business! Since I get so many questions about finding keywords, I wanted to share some tips on available keyword research tools and… Continue Reading 10 Inexpensive, User-Friendly Keyword Research Platforms
Running a local business? Then it’s crucial to know where you can find your customers hanging out. Understanding the favorite spots of your target market can supercharge your marketing efforts. So, here are some easy-going tips to track down where your crowd is gathering for the best marketing impact. Find… Continue Reading 7 Tips to Find Where Your Target Market Hangs Out for Best Marketing Results
Using referral marketing is a fantastic way for local businesses to grow and thrive. It’s really just about having your current customers share the good word about your business with their friends and family. When folks hear about a great product or service from a trusted friend, they’re more likely… Continue Reading Leveraging Referral Marketing to Elevate Your Local Business
Navigating the digital landscape can be challenging, but having the right tools is crucial for online marketing success. With a myriad of options available, selecting the most effective tools can make a significant difference in your business’s growth trajectory. Understanding which tools to prioritize can streamline your online marketing efforts,… Continue Reading 5 Key Business Tools for Online Marketing Growth
As a business owner, having our website and accounts found on the search engine is critical for business development. Using keywords that describe our niche and search intent should be your goal. Developing a keyword strategy will help with the content you are producing or will produce in the future.… Continue Reading How to do Keyword Research and Keyword Mapping