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Your Google Business Profile (GBP) isn’t just an online listing. It’s one of your most powerful free marketing tools for a local business. It helps potential customers find your business in local searches, view your services, and take action, such as calling, getting directions, or visiting your website. But many… Continue Reading Understanding Google Business Profile Insights
Search Engine Optimization (SEO) is one of the most powerful tools small business owners can use to increase visibility online. When done correctly, SEO helps your business appear in front of potential customers exactly when they’re searching for what you offer. The good news? You don’t need to be a… Continue Reading Essential SEO Strategies for Small Business Owners
I don’t know if you are feeling the shift in the online processes lately, but over the past year, AI has become such a huge topic because of how search results are changing to give the user on-demand answers. This is a big deal for businesses of all sizes, as… Continue Reading How AI Search Results Are Changing Local SEO
For many small business owners, marketing often feels like throwing spaghetti at the wall to see what sticks. A Facebook post here, a Google ad there, and maybe a flyer at the local coffee shop. But without a clear marketing plan, you’re likely wasting time and money without truly reaching… Continue Reading Building a Marketing Plan: 5 Key Components Every Small Business Needs
One of the most asked questions in my consulting business is how to focus on local marketing for a local business. A lot of the tips or advice we see online may be directed to an online-only business and not necessarily a local business with a brick-and-mortar presence or a… Continue Reading 10 of the Most Important Marketing Tools for Local Businesses
Stop Guessing. Start Growing. Your Complete Marketing Blueprint to Attract More Customers, Boost Sales & Build Your Business. A step-by-step guide for small business owners to craft a strategy & plan that actually works I have been building and tweaking this Blueprint and had it listed separately for a while.… Continue Reading Your Step-by-Step Marketing Blueprint is Here