A Marketing Professional’s Guide for Busy Local Business Owners As a small business owner, you make decisions every day, both big and small, that impact your growth. So how do you really know what’s working and what’s wasting time and money? This is where Google Analytics comes in. It is… Continue Reading How to Use Google Analytics to Track Small Business Success
Search Engine Optimization (SEO) is one of the most powerful tools small business owners can use to increase visibility online. When done correctly, SEO helps your business appear in front of potential customers exactly when they’re searching for what you offer. The good news? You don’t need to be a… Continue Reading Essential SEO Strategies for Small Business Owners
I don’t know if you are feeling the shift in the online processes lately, but over the past year, AI has become such a huge topic because of how search results are changing to give the user on-demand answers. This is a big deal for businesses of all sizes, as… Continue Reading How AI Search Results Are Changing Local SEO
One of the most asked questions in my consulting business is how to focus on local marketing for a local business. A lot of the tips or advice we see online may be directed to an online-only business and not necessarily a local business with a brick-and-mortar presence or a… Continue Reading 10 of the Most Important Marketing Tools for Local Businesses
Have you ever done an audit on your business? Doing something as simple as searching for your business online can be eye-opening!! It shows you how you’re perceived in the marketplace by people seeking services similar to yours. It does not need to be in-depth to start. In just 30… Continue Reading Quick Online Presence Search Audit for Local Businesses
If you run a local business, you’ve probably heard the term “SEO” thrown around. But what does it mean, and why is it important? SEO stands for Search Engine Optimization. It’s a way to make your website and online content more visible to people who are searching for things related… Continue Reading Essential SEO Tactics for Success Across All Platforms