You don’t have to be stuck or stagnant when marketing your small business.
If this coming year your goal is to improve your digital marketing, let me help you with a few strategies that you can apply for free or extremely low cost. Adding one or two of these ideas to your marketing strategy can improve your business!
Check it out.
10 Smart Online Marketing Strategies That Cost Zero Dollars
Optimize Your Website
This means that your site is set up correctly. It is direct and to the point with your services. It speaks directly to the reader with the pain points that you will be solving for them. It contains the proper pages and flows nicely through the entire site.
Work on SEO for Social and Website
What this means is to make sure you are utilizing keywords in your posting strategy. Keywords on your pages that describe your business. Sprinkle them throughout and check out this post for assistance with keywords. Also, ensure the proper structure is included in your website. It flows well, everything is linked and works properly.
Start Blogging
Blogging is not dead. The longer you blog the more traffic you can end up with because you’re creating content specifically for your perfect customer. You’re solving issues and pain points for them. You’re teaching and educating specifically with information from your niche. This ages extremely well on the Internet and can continue to grow your traffic. Plus it’s great for social media cross posting as well.
Start Email Marketing
If you’re not emailing your followers regularly, you are missing valuable sales. If you’re already email marketing, publish a little bit more. Email marketing is still an extremely strong method of reaching your intended market and buyer. They subbed in for a reason. Nurture and grow your customer.
Claim and Update Your Google Business Profile
If you are a local business you need to do this. Google sends massive amounts of traffic through the business profile and the fact that it’s free and allows you to interact with the potential customer is powerful. Gather reviews. Post updates regularly. Did I mention that it’s free?
Claim and Update Your Bing Business Profile
A lot of people do not even know this exists. But if you have your Google Business Profile, you also need to use the Bing one. Bing is a different search engine, of course, and a lot of mobile companies use Bing for their search results. Don’t miss traffic that should be yours.
Start a Referral Program
Especially if you are a local business owner referrals are a terrific tool. If your happy customers are referring, you make sure to reward them somehow.
Ask for Reviews on Google, Bing, and Facebook
Reviews push so much traffic you seriously need to be using them. Also, make sure to reply should there be any issue with a customer. Ignoring a bad review is just as bad as having a bad review. Responding to a bad review shows potential customers that you care.
Collaborate with Complementary Businesses
Teaming up with other local businesses or businesses that offer complementary services or products is a great way to build your online marketing strategy. By collaborating, you will be sharing resources, tagging each other in posts to reach additional audiences, and generally supporting your businesses together. Find your tribe and start that conversation. Don’t forget to include them in your referral program.
Include Personal Touches With Your Product or Service
These can include simple touches such as thank-you notes, special wrapping, a freebie, etc. These personal touches make your service memorable.
Start your year off with a list of a few of these you can start implementing in your business! Have fun with it and enjoy!
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