7 Ways to Improve Your Business Website

Your business website is an extension of your business and with that comes the fact that our website should be a reflection of our expertise.

Whether you are a business professional, service provider, or shop owner, here are some ways that you can tweak and update your site for improved interaction and results.

Understand what your customer is looking for

One of the first things you need to know about building your website is who is your target market. By developing your perfect client persona, you will then be able to understand that potential customer’s needs, wants, and desires so that you can solve the problem that brought them to your website in the first place with a specific solution.

Speak directly to the person reading the content

Sometimes when we’re writing website content it’s easy to speak with a third party voice. However, speaking directly to the person who’s reading your copy is critically important.

There may be 100 people on your website right now, but they’re each individually reading content that should be written specifically for that reader.

You want them to think you are only speaking to them, not a multiple of people. You want that one-to-one conversation and connection with the reader.

Offer multiple Calls to Action

I see this skipped many times on websites. It is okay to have buttons and links scattered throughout the pages that invite the reader to an additional conversation. These can be hyperlinks that lead them to your Contact Us page or it could be a Buy button or a More Information button, etc.

As the potential customer reads through the website, you want to offer them multiple opportunities to connect with you to get more information or ultimately make that purchase. So make it easy for them.

Make sure contact options are readily available

This one goes along with the last one. But it also includes not only the Contact Us page but also perhaps in the footer, you can have a contact link or email, a phone number, etc.

Don’t require the reader to hunt down how to get to you quickly. You want to invite the conversation that will ultimately result in a conversion.

Make it easy to buy

Have someone go through your actual purchase process and make sure that it is as easy as possible and also make sure everything works properly.

Sometimes we overthink things or make them too complex when the buying process should be streamlined and easy, with no glitches.

Keep your site fresh and clean

There’s nothing worse than a cluttered website. Maybe there are a lot of things on the sidebars or you have too many ads that make it difficult for the reader to find what they need.

Make it a habit to update your website regularly and make sure that it is uncluttered with plenty of space for ease of reading and easy operations overall.

One page per topic, also known as Content Pillars

If you have multiple expertise that you are showcasing on your website, make sure that each topic has its page. This is what’s known as a Content Pillar, and the page should talk about exactly what you are an expert in while offering solutions to the reader.

If you are a blogger, you can then link your blog posts that speak to that specific topic page so the reader can explore more information.

The beautiful thing about this is that search engines like to see a page full of your content, showing your expertise so that it solidifies and builds your authority on that topic.

In Conclusion

Develop these main methods to improve your business website to make it user-friendly and welcoming to a reader. Don’t be afraid to change it up now and then to find that perfect feel for your business and potential customers.