Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where… Continue Reading How To Find What Your Audience Wants Through Email Marketing
Content is everything when it comes to the online world. Whether you are blogging, using social media, selling products, shopping, or just hanging out, content is critical. As a business owner, content is crucial for site enhancement, traffic, and conversions. Let’s look at six types of content you should be… Continue Reading 6 Types of Content Your Website Needs
I just finished doing a Facebook Live (follow me!) about email marketing and how important it is for our business. Regardless of the type of business you are in, I truly believe you need to build your email list! It is the secret to engaging your followers and customers and… Continue Reading How to Build Anticipation and Open Rates in Your Marketing Emails
It’s easy to say you have a marketing plan, but until you have that plan laid out and a strategy attached, do you really have one? Do many digital businesses even have or use a marketing plan? If not, maybe that is why their business could be struggling. Let’s take… Continue Reading 5 Elements of a Successful Digital Marketing Plan
One of the biggest hurdles to blogging for any niche is coming up with content ideas. Many people get stuck in their left brain and cannot come up with content ideas easily. But, if you know how to harness your right-brain creativity, you will realize that you do have an… Continue Reading 4 Ways to Brainstorm Content Ideas
I’m going on a bit of a rant today. Just be forewarned. If you do business on the Internet it’s important to get in front of people with your content. Millions of us use email marketing as a primary or secondary source in our marketing strategy. I get it. I… Continue Reading Annoying Email Marketing Trends